Trade Marketing Manager
Job Description & How to Apply Below
Our client is a leading global FMCG company in the food & beverages category, responsible for sales and marketing their own branded products in all channels across the MENA & Levant regions. Due to aggressive growth in the region they are now looking to recruit a Trade Marketing Manager to develop winning strategies at point of purchase across channels and regions via effective trade spend management.
KeyAccountabilities
- Design and deliver all local trade activities to enhance business
- Work in close coordination with Marketing to localize central activities with specific requirements for Oman
- Work in close coordination with General & Modern Trade managers to enable channel specific planning and trade spending with maximum ROI
- Work with the aid of sales development to produce locally relevant POS material to enable effective in-store communication
- Work with Market Manager, NSM, Modern & General Trade Managers to design and monitor the route to market strategy with trade marketing support plans by channel to enable the strategy elements
- Analyze customer specific sales data to gain insights into customer performance
- Work closely with top customer sales team & modern trade manager to design customer specific plans based on the customer insights
- Release customer insight updates based on monthly AC Nielsen retail audit
- Work closely with Market Manager on trade spend planning and tracking
- Plan and evaluate all trade marketing activities to deliver maximum ROI
- Allocate trade marketing budget to provide effective tactical support to sales teams throughout the year
- Keep abreast of latest customer and market trends
- Work with regional supervisors to provide customer education to sales teams
- Design & update regular retail shelf planograms as per local needs
- Develop brand plans in line with overall activity calendar to support requirements
- Design trad
- University degree in Business administration or respective studies
- 3 to 5 years Trade Marketing experience in an FMCG MNC
- Track record in developing & executing category strategy
- Experience in Managing trade budgets
- Strong analytical thinking
- Team player & demonstrate leadership
- Strong written and oral communication skills and presentation skills
- Skilled in Word, Excel and Power Point
- Well-structured, focused & setting clear priorities
- Ability to think strategically and creatively
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