Define and execute the India business development, sales, and market expansion strategy across issuing, acquiring,
POS, SoftPOS, gateways, and aggregator models.
Build, lead, and scale a high-performance sales and business development organization across enterprise, SME, and
Establish market intelligence frameworks covering RBI regulations, NPCI initiatives, competitor benchmarking, pricing
models, and merchant adoption trends.
Design and scale business models around:
- BIN Sponsorship & TPP
- Managed & outsourced payment services
Lead market entry, city-wise expansion, and vertical-led growth strategies aligned with regulatory and commercial
realities in India.
Sales, Marketing & Market ExpansionOwn end-to-end sales and marketing strategy for:
- POS terminals (Android, Smart POS)
- SoftPOS / Tap-to-Pay on Mobile
- Merchant acquiring & aggregation platforms
- Payment gateway and omnichannel acceptance solutions
Drive merchant acquisition at scale, targeting:
- Large enterprises and chains
- SME and MSME segments
- High-growth verticals (retail, QSR, mobility, healthcare, education, e-commerce)
Build and manage distribution partnerships with:
- Banks and NBFCs
- Fintechs and payment aggregators
Partner with marketing to design India-specific GTM strategies, including:
- Pricing & bundling (MDR-led, SaaS-led, hardware-led models)
- Merchant campaigns, co-branding, and thought leadership
Lead large RFPs, proposals, and solution architecture discussions for enterprise and bank-led acquiring programs.
Revenue, Growth & P&L OwnershipOwn the business development and sales pipeline across POS, SoftPOS, acquiring, and aggregator businesses.
Deliver consistent achievement of revenue, margin, and market share targets.
Drive consultative, solution-led selling, aligning merchant and bank needs with technology capabilities.
Take full ownership of India P&L, including:
- Revenue growth
- Pricing strategy
Collaborate with product and engineering teams to shape India-relevant features
Cross-Functional & Stakeholder AlignmentWork closely with product, technology, compliance, operations, and customer success teams to ensure seamless
onboarding and scale.
Act as the executive sponsor for key bank, enterprise, and aggregator accounts.
Provide forecasting, pipeline visibility, and performance dashboards to senior leadership.
Represent the company in industry forums, partner meetings, and regulatory discussions when required.
Desired Candidate ProfileWe are seeking a bold, execution-driven Head of Business Development to lead aggressive revenue growth and market expansion across India’s payments ecosystem, with a strong focus on POS, SoftPOS, merchant acquiring, payment aggregation,and digital acceptance solutions.
This role is designed for a sales-first leader who can build high-impact pipelines, close enterprise and large-merchant deals,scale channel-led distribution, and forge strategic partnerships with banks, fintechs, payment aggregators, networks, ISVs, andmerchant ecosystems. The role carries full ownership of revenue, P&L, and go-to-market success in one of the world’s most competitive payments markets.
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