Trade Marketing Manager - LG

We are looking for a motivated and detail-oriented Trade Marketing Manager based in Oman to support market performance, sales forecasting, trade spend management and in-store execution across our food categories. The role works closely with sales, distributors and cross-functional teams to drive growth.

• Track sales, IMS, sell-out, shipments and supply risks using distributor updates, forecast trackers, EPOS and Nielsen data.
• Identify performance gaps with Sales, agree actions and follow through on delivery.
• Own the monthly sales forecast and year-to-go IMS outlook. Challenge assumptions, explain changes from the previous forecast and align submissions with key stakeholders.

• Develop quarterly promotional plans by retailer and channel, aligned with category and revenue growth priorities.
• Plan and track trade and below-the-line spend against approved budgets; evaluate promotional results and return on investment.
• Partner with Sales and revenue growth teams on pricing, promotions and product mix. Work with Sales and Customer Service to reduce ageing stock.

• Lead business reviews with clear performance analysis, risks, opportunities and action plans.
• Align Sales and Finance on market assumptions and inputs for management reviews and S&OP.
• Run monthly reviews with distributors and track agreed actions to completion.

• Conduct at least two market visits per month to assess availability, pricing, promotions, competitors, POSM and merchandising.
• Turn market findings into commercial recommendations.
• Manage in-store activations from store-level planning and budgeting through execution and post-activity evaluation.

• Coordinate launches across Sales, Marketing, Finance, Supply Chain and distributors.
• Assess pricing, forecasts, listing fees and profitability; secure approvals and confirm product availability.
• Track listings, distribution, sell-in and IMS during the first six months after launch.
• Own the annual budget process, building a baseline that accounts for one-off volumes, out-of-stock gaps and recovery opportunities.
• Quantify growth initiatives, required investments and financial impact, with appropriate phasing across key commercial periods.
• Present assumptions, growth drivers, risks and opportunities to management and incorporate agreed feedback.

• Bachelor’s degree in Business, Marketing, Finance, Sales or a related field.

• 5+ years of experience in trade marketing, category management or commercial planning, preferably in FMCG
• Experience working across retail channels and with distributors
• Business knowledge in the Lower gulf
• Strong communication and stakeholder management skills, with the ability to turn data into clear recommendations.
• Organised and detail-oriented, with the ability to manage deadlines and follow through on actions.
• Proficiency in Excel and PowerPoint; experience using EPOS, Nielsen or similar market data is an advantage.
• Strong analytical skills, with experience in sales forecasting, budget tracking and evaluating promotional ROI.