Senior Vice President Of Marketing, Consumer Brands

Senior Vice President of Marketing, Consumer Brands

Are you ready to grow with a six-time US Best Managed Company? KENT Consumer Brands Americas has a brand-new opportunity for a dynamic and experienced executive to join our team as the Vice President of Marketing within our Consumer Brands segment. The Sr. VP of Marketing role requires a visionary leader with a proven track record in driving successful global brand and marketing strategies for enterprise-level organizations.

The ideal candidate will possess exceptional strategic thinking, creativity, leadership, and communication skills, with a deep understanding of consumer behavior, market trends, innovation, and consumer communications. If you re an exceptional builder of teams, people, and culture, we want to hear from you!

Location:

on-site in Muscatine, Iowa.

• The Sr. VP of Marketing will have reporting and management responsibilities for brand teams, eCommerce, creative services, and insights/market research functions.

• Strategic Leadership:
  Develop and execute comprehensive marketing strategies and brand plans that align with the company s global vision and objectives.
• Team Leadership:
  Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, quality, and performance.
• Brand Management:
  Oversee the development and implementation of brand strategies to enhance long-term brand equity and market share.
• Market Analysis:
  Oversee market research and analysis to identify opportunities, trends, and competitive landscape including further expansion of consumer insights
• Consumer Communications:
  Lead the planning and execution of marketing campaigns, ensuring consistency and effectiveness across all regions. Partner with global peers. Oversee and develop strong agency partnerships.
• Stakeholder
  
  Collaboration:
  
  Collaborate with cross-functional teams, including sales, product development, and finance, to drive business growth within Consumer Brands as well as enterprise-wide.
• Budget Management:
  Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
• Performance Metrics:
  Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
• Digital Transformation:
  Oversee eCommerce development to leverage digital marketing tools and technologies to enhance customer engagement and drive digital transformation.
• P&L:
  Oversee profit and loss for CPG and Food service in the Americas, while influencing and supporting global brand strategy.

• Bachelor s degree in Marketing, Business Administration, or a related field; MBA or advanced degree required.
• Minimum of 15 years of marketing experience, with at least 10 years in a senior leadership role within a consumer-packaged goods company. Global experience is a plus.
• Proven experience in marketing consumer products, specifically in categories such as pet care products as well as food and beverage lines.
• Experience with products sold in supermarkets, club stores, and mass merchandisers, eCommerce platforms or other areas.
• Proficiency in digital marketing and data analytics.
• Strong strategic thinking and analytical skills.
• Exceptional leadership and team-building abilities.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

• Frequency:
  Approximately 25-40% of the time, depending on business needs and specific projects.
• Regions:
  Regular travel to key locations in the US, Canada, Australia, and the UK, with potential visits to other regions as required.
• Purpose:
  
  Travel for strategic planning meetings, overseeing marketing initiatives, collaborating with regional teams, and attending industry events or conferences.

• Location:
  
  The duties of this role are intended to be performed onsite in Muscatine, IA. (This is not a remote assignment).
• Relocation:
  Relocation Assistance is available.