Go-To-Market Manager

Job Title

Go-To-Market Manager

The HON Company (HNI Corporation) – a global family of brands for the workplace and home.

Position may be located at HON HQ in Muscatine, Iowa, or in Boston, MA. Travel will be expected.

We are looking for a Go-To-Market Manager to join our HNI Workplace Furnishings team.

• Lead HON’s preferred positioning in all go-to-market materials including catalogs, flyers, and promotional assets.
• Activate and drive HON’s inclusion and prominence in internal furniture merchandising efforts across verticals and segments.
• Assist with key RFP, RFI, and RFQ responses to position HON as the most preferred solution.
• Identify and insert HON into all relevant sectoral and vertical go-to-market materials.
• Create and manage compelling promotional events tailored to customer markets.
• Develop and execute customer sales team promotions that build mindshare and preference among sellers.
• Work hand-in-hand with customer marketing to co-develop initiatives that enhance HON brand awareness and seller engagement.
• Collaborate with account leadership to develop focused and consistent GTM plans to support profitable unit sales growth.
• Build strong relationships with customer leaders and activators, exercising flexibility when negotiating with the customer and HON stakeholders.
• Build and manage collaborative relationships with the broader customer and HON functional resources as needed to build marketing, manage, and execute plans that enhance the brand, drive customer traffic, and deliver ROI.
• Establish programs, promotions, and incentives to support all account segments.
• Manage customer and account communication related to assortment changes, product discontinuations, price adjustments, and promotional activities.
• Champion initiatives to drive business, including content investments, sales engagement, and new programs.
• Define private label strategy for assigned account and work cross-functionally to bring new products to market.
• Collaborate with demand planning to accurately forecast monthly, quarterly, and annually.
• Lead annual catalog review process and engage appropriate counterparts to participate in discussions.
• Maintain strong working knowledge of all assortments associated with assigned account and lead applicable discussions to drive HNI product portfolio.
• Participate in key account activities as appropriate to ensure the success of the organization.

• Bachelor’s degree in Business Administration, Marketing or related field.
• At least 3 years of relevant experience (5 years preferred).

We offer benefits starting from Day 1. To learn more, visit

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Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.