Go-To-Market Manager

Your Impact Starts the Day You Do!

We are looking for a Go-To-Market Manager to join our HNI Workplace Furnishings team. This role may be located at HON HQ in Muscatine, Iowa or in Boston, MA. Travel will be expected.

The Go-To-Market Manager is responsible for leading all merchandising and promotional activities to the assigned accounts, with a strategic focus on positioning HON as the preferred furniture solution across all customer-facing and internal channels. This role will collaborate with leadership to develop business performance reviews, guide marketing efforts, and execute account strategies that build long-term value. The GTM Manager will drive flawless execution between companies, develop relationships across all levels of the account, and lead initiatives that grow sales, profit, and brand preference.

• Key Account Merchandising & Brand Positioning
  • Lead HON's preferred positioning in all go-to-market materials including catalogs, flyers, and promotional assets.
  • Activate/Drive HON's inclusion and prominence in internal furniture merchandising efforts across verticals and segments.
  • Assist with key RFP, RFI, and RFQ responses to position HON as the most preferred solution.
  • Identify and insert HON into all relevant sectoral and vertical go-to-market materials.
• Key Account Promotional Strategy & Execution
  • Create and manage compelling promotional events tailored to customer markets.
  • Develop and execute customer sales team promotions that build mindshare and preference among sellers.
  • Work hand-in-hand with customer marketing to co-develop initiatives that enhance HON brand awareness and seller engagement.
• Key Account Management & Collaboration
  • Collaborate with account leadership to develop focused and consistent GTM plan to support profitable unit sales growth.
  • Build strong relationships with customer leaders and activators -- exercise flexibility in approach when negotiating with the customer and HON stakeholders.
  • Build and manage collaborative relationships with the broader customer and HON functional resources as needed to build marketing / manage and execute plans that enhance the brand, drive customer traffic, and deliver ROI.
  • Establish programs, promotions, and incentives to support all account segments.
  • Manage customer and account communication related to assortment changes, product discontinuations, price adjustments, and promotional activities.
  • Champion initiatives to drive business, including content investments, sales engagement, and new programs.
  • Define private label strategy for assigned account and work cross-functionally to bring new products to market.
  • Collaborate with demand planning to accurately forecast on a monthly, quarterly, and annual basis.
  • Lead annual catalog review process and engage appropriate counterparts to participate in discussions.
  • Maintain strong working knowledge of all assortments associated with assigned account and lead applicable discussion to drive HNI product portfolio.
• Organizational Contribution
  • Participate in key account activities as appropriate to ensure the success of the organization.

• Bachelor's degree in Business Administration, Marketing or related field required.
• At least 3 years of relevant experience required; 5 years of experience preferred.

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation's leading manufacturer and marketer of hearth products.
We offer benefits starting from Day 1. To learn more, visit
Our company endeavors to make  accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at  or via email at [email protected] Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.