Regional Marketing Field Coordinator

Regional Marketing Field Coordinator – Lennar

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We are Lennar, one of the nation’s leading homebuilders dedicated to making an impact and creating an extraordinary experience for our Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand‑aligned marketing implementation at the community level.

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
• Support Quick Move‑In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on‑site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set‑up in partnership with regional and national merchandising teams.
• Support regional content teams with photography requests for homes, models, local area, testimonials, and lifestyle shots.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

• Bachelor of Science or Arts degree or equivalent preferred; high school diploma or GED required.
• 0‑2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal and sales teams.
• Resourceful and solution‑oriented.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
• Experience in home building, real estate, or consumer‑facing industries is a plus.
• Travel:
  Weekly community‑level travel within the assigned division/market.

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well‑being and professional growth. Our Associates have access to robust health insurance plans (Medical, Dental, Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, Education Assistance Program, up to $30,000 in Adoption Assistance, generous vacation, holiday, sick leave, and personal day policies, a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.