Wholesale sourcing, simplified
Listed on 2025-12-01
-
Retail
Retail Sales
Shop online for fresh and local produce, flowers, dairy and more.
At Rooted, we work exclusively with local farmers to bring you the freshest, highest-quality, specialty food and flowers. Shop from multiple farms in one convenient marketplace.
100%
Transparent sourcing from
local farms
70%
Restaurant operators said patrons more interested
in locally sourced items
80%
Consumers in the U.S. willing to
pay more for sustainable products
Sources:
PwC, Voice of the Consumer Survey, National Restaurant Association
One-stop shop for all your wholesale needs
No more calls and texts to individual farms and growers to track availability. With Rooted, you can shop from all your local farms in one convenient marketplace.
Pay for your order with a credit card or invoice.
How It Works Start sourcing better, in four easy steps1
Create a free account2
Connect with farms & hubs3
Intuitive shopping, built for you. Easily browse inventory by category or search for specific items
4
Pay for your order with a credit card or invoice.
Products You'll LoveFlowers
Produce
Meat
Eggs & Dairy
Bakery
Pantry
Why Choose Local Sourcing Local is a Selling Point!Superior Quality Specialty Varieties Sustainable Practices
Support growers who are using regenerative practices and contributing to a healthier planet. Go local and avoid the synthetic preservatives on imports while reducing transport emissions.
What Our Customers Say Hear from happy wholesale buyers"I’ve REALLY been impressed with Rooted helping make Flatland Floral Collective a reality. It’s been a real game-changer this year in allowin..."
Holly Lukasiewicz
District 2 Floral Studio
Omaha, NE
"I love Rooted! I can't tell you how much I love this site! I can't always go from farm to farm to hand pick flowers or to pre-order from sev..."
Yumiko Fletcher
Mystic, CT
"Rooted Farmers has been an invaluable resource when it comes to connecting with local flower farmers and seasonal sustainable beauty. Nothin..."
Sophia Mullin Design
Traveling Designer, East Coast
"More and more brides want sustainably and locally grown flowers, so using local is a selling point for me too! I've had some brides tell me ..."
Chesterfield, VA
"Once something is in your cart, it's saved for an hour. That is life-changing. So many times I've lost product from a wholesaler or smaller ..."
Mullica Hill Floral Co.
"I’ve REALLY been impressed with Rooted helping make Flatland Floral Collective a reality. It’s been a real game-changer this year in allowin..."
Holly Lukasiewicz
District 2 Floral Studio
Omaha, NE
"I love Rooted! I can't tell you how much I love this site! I can't always go from farm to farm to hand pick flowers or to pre-order from sev..."
Yumiko Fletcher
Mystic, CT
"Rooted Farmers has been an invaluable resource when it comes to connecting with local flower farmers and seasonal sustainable beauty. Nothin..."
Sophia Mullin Design
Traveling Designer, East Coast
"More and more brides want sustainably and locally grown flowers, so using local is a selling point for me too! I've had some brides tell me ..."
Chesterfield, VA
"Once something is in your cart, it's saved for an hour. That is life-changing. So many times I've lost product from a wholesaler or smaller ..."
Mullica Hill Floral Co.
FAQSCommon questions about wholesale buyingNew to sourcing flowers locally? View our substitution guide for popular flowers.
Still have questions? We’re here to help!
Why professional buyers love Rooted Farmers- Exclusive wholesale-only inventory access
- Specialty varieties not available elsewhere
- Build relationships with local growers
- Detailed availability forecasts for planning
- Communicate with farmers directly on orders
- Easy and intuitive shopping experience
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