Campaign Manager, IT​/Tech

Designation:
Campaign Manager
Office

Location:

India

Position

Description:

With its increasing global client footprint, advertisers from all app categories are trusting RevX to deliver everyday incremental value in achieving their growth objectives. To enhance the quality, scope, and scale of our delivery capabilities, RevX is looking to expand its campaign management/data analytics function with talented team players who share a passion for business ownership, advertising data, programmatic & paid social performance, and holistic collaboration with internal/external stakeholders.

Are you passionate about great mobile advertising, curious about making data speak, and taking pride in being customer-centric? Then please read on!

Primary Responsibilities:

Achievement of delivery targets across our programmatic DSP platform and paid social channels (Meta, Tik Tok, Snapchat) for an allocated portfolio of mobile app campaigns — owning P&L target achievement end-to-end.
Monitor performance and scale across all channels including regular in-depth data analysis, granular optimization, and reporting against KPIs such as CPI, CPA, ROAS, CTR, CVR, and SKAN/MMP-attributed metrics.
Own the full campaign lifecycle on paid social platforms — from audience strategy, creative briefing, and campaign build to bid management, budget pacing, and post-campaign analysis — for both User Acquisition (UA) and Retargeting (RT) objectives.
Manage Meta Advantage+ and standard campaign structures (App Campaigns, AEO, VO), Tik Tok App Campaign types (ACO, Smart+), and Snapchat Goal-Based Bidding with a strong grasp of each platform's auction dynamics and algorithm behaviour.
Understand, learn, and expand your scope across different advertiser app verticals, programmatic supply, data integration, deep linking, dynamic creatives, and platform-native creative formats (Tik Tok-first video, Meta Reels, Snapchat Story/Commercials).
Translate MMP data (Apps Flyer, Adjust, Singular) into actionable optimisations across both DSP and paid social channels, ensuring attribution windows, SKAdNetwork configurations, and postback mappings are correctly implemented and monitored.
Take initiative and collaborate with multiple functions including Sales, Account Management, TSE, Creative/Design, Supply, Engineering, Product Management, and Finance.
Partner with Product Management, Tech, and Data Science to provide pragmatic feedback, drive feature development through qualified input, and ensure smooth testing and rollout — including incrementality tests, A/B creative experiments, and audience split studies.
Proactively identify trends, anomalies, and opportunities by synthesising data across platforms into clear, actionable narratives for both internal teams and external clients.

Required Skills:

Holistic knowledge of app performance advertising, RTB environments, and the paid social ecosystem — with hands-on experience running mobile UA and retargeting campaigns on Meta, Tik Tok, and Snapchat.
Strong command of platform-specific tools:
Meta Ads Manager (including Advantage+ Catalog, Custom Audiences, CAPI), Tik Tok Ads Manager (including Events API, Tik Tok Pixel, Audience Insights), and Snapchat Ads Manager (including Snap Pixel, Snap Audience Match).
Deep understanding of MMPs (Apps Flyer, Adjust, Singular), SSPs, DSPs
Advanced data interpretation and analysis skills — comfortable working with large data sets to extract insights quickly and surface optimisation signals across multiple campaign types simultaneously.
Ability to independently manage creative feedback loops: identifying fatigue, briefing refresh concepts, and working with design teams to produce platform-native assets that perform.
Results-oriented with strong attention to detail, analytical rigour, and a creative, independent approach to problem solving.
You love solving riddles and never give up on technicalities — whether that's a postback misfiring, a bid landscape anomaly, or a sudden CPM spike on a paid social auction.
Working within a small, high-accountability task team excites and empowers you to achieve more.
Strong process, organisational, and time management skills alongside excellent…