Digital Marketing Strategist

About Array

Array is an award-winning creative agency based in Nanaimo, BC, focused on helping organizations grow through thoughtful strategy, strong design, and digital experiences that perform.

For more than 16 years, we've partnered with municipalities, nonprofits, developers, construction companies, hospitality brands, and purpose-driven organizations across North America. Our team blends brand strategy, graphic design, web development, accessibility, and marketing into cohesive solutions that create real impact.

We care deeply about the quality of our work, the relationships we build, and creating an environment where talented people can continue to grow creatively and professionally.

We're looking for a Digital Marketing Strategist to join our team and help lead the performance marketing side of Array.

This role is ideal for someone who understands that successful digital marketing is about more than launching campaigns. You can look at the bigger picture, understand a client's business and goals, develop a strategy, execute it, analyze performance, and continually identify opportunities to improve results.

You'll work across a diverse client portfolio, primarily leading Google Ads, SEO, digital strategy, analytics, reporting, and ongoing optimization. You'll also collaborate closely with our designers, developers, strategists, and account team to ensure campaigns connect with the broader brand and digital experience.

This is a hands-on senior role. We're looking for someone equally comfortable developing strategy, working directly inside advertising and analytics platforms, reviewing performance data, writing campaign content, and sitting down with a client to explain what's working, what isn't, and what we should do next.

• Develop digital marketing strategies based on client goals, audiences, budgets, and opportunities
• Plan, build, manage, and optimize Google Ads campaigns, including Search, Display and other relevant campaign types
• Conduct keyword, competitor, audience, and market research to inform campaign strategy
• Develop campaign messaging and digital ad copy in collaboration with Array's creative team
• Coordinate the development of campaign assets with designers and other team members
• Monitor campaign performance, budgets, conversions, and overall effectiveness
• Continually test and optimize campaigns to improve performance and return on investment
• Identify new digital marketing opportunities within existing client accounts
• SEO & Organic Search
  • Develop and execute on-page and technical SEO strategies
  • Conduct keyword research and search opportunity analysis
  • Develop and optimize metadata, page structure, and website content
  • Provide SEO-focused content recommendations and copywriting support
  • Conduct technical SEO audits and identify opportunities for improvement
  • Work directly with Array's development team to coordinate technical SEO improvements
  • Support backlink, citation, directory, and local search strategies
  • Monitor organic search performance and adapt strategy based on results
  • Consider evolving search behaviours, including AI-driven search and discovery, as part of ongoing SEO strategy
• Analytics, Reporting & Optimization
  • Monitor digital performance through platforms such as Google Analytics 4, Google Ads, Google Search Console, and related tools
  • Develop clear, useful client reporting that goes beyond simply presenting data
  • Analyze campaign and website performance to identify trends, opportunities, and areas requiring attention
  • Translate analytics into actionable recommendations
  • Lead monthly or quarterly digital strategy conversations with retainer clients
  • Ensure tracking, goals, conversions, and reporting are configured appropriately
• Communicate directly with digital marketing clients by email, phone, video, and in-person meetings
• Build strong relationships with ongoing retainer clients
• Clearly communicate strategy, results, recommendations, and next steps
• Support digital marketing renewals, estimates, and proposals
• Work with Array's leadership and account team to scope new digital marketing opportunities
• Identify opportunities to expand or improve services where they can meaningfully support a client's goals
• Communicate changes in scope, budget, priorities, or client needs with senior management
• Write and refine digital advertising, landing page, SEO, and campaign content
• Provide copywriting support for websites, campaigns, taglines, naming, and other marketing initiatives when required
• Collaborate with…