Sales Manager

• Location LAURELS FARM, Crewe Rd,Hatherton, Nantwich, CW5 7PE
  ,United Kingdom
• Employee Type Permanent - Full Time
• Manage Others No

Location: Heler Foods
Salary: Competitive DOE + bonus package
Contract: Full-time | Permanent

At Heler Foods, our people are part of our extended Heler Family — the driving force behind everything we do. From crafting award-winning cheeses to developing innovative food products and delivering service that sets new standards,
we work together to shape the future of food
.

CHEESE MAKERS. FUTURE SHAPERS. CHANGEMAKERS.

Rooted in tradition and growing into the future, we’re bold, ambitious and proud of where we’re going next.

Every colleague has a voice here — and every step you take helps move us forward.

We’re looking for an experienced and commercially driven Sector Sales Manager – Retail, Forecourt & Convenience to join our growing team.

This is an exciting opportunity for a sales professional who understands the retail, convenience, forecourt and impulse sectors and has the relationships, commercial drive and energy to identify new opportunities and accelerate growth.

You’ll play a key role in developing our customer base, strengthening existing relationships and opening new doors across retail, wholesale, food service and on-the-go channels.

In this role, you will:

Drive sales growth and distribution across retail, convenience, forecourts, wholesale, pubs and food service channels

Identify and develop new business opportunities, securing new listings and expanding customer relationships

Build strong relationships with buyers, category decision-makers and key commercial contacts

Develop and deliver commercially focused sales strategies that increase distribution, visibility and revenue

Represent Heler Foods at customer meetings, industry events and other relevant opportunities, helping to strengthen our position in the market

Work collaboratively with internal teams to ensure customer requirements, product development and commercial opportunities are effectively delivered

Monitor market trends, competitor activity and customer needs to identify opportunities for growth and innovation

You’ll be joining a business with significant capabilities across manufacturing, packing and specialist food formats, giving you the opportunity to work with customers across a diverse and growing food portfolio.

We’re looking for someone who enjoys opening doors, building relationships and turning opportunities into results.

We want to work with people who are bold, ambitious and ready to shape the future — people who share our values and bring energy, ideas and commitment.

You’ll bring:

Proven sales experience within food, FMCG, retail, convenience, forecourt, wholesale or another relevant sector

A strong network of contacts across retail, convenience, forecourt, wholesale, food service or trade channels

Experience working directly with buyers and category decision-makers

A strong understanding of how to develop distribution, secure listings and grow customer sales

Excellent commercial, negotiation and relationship-building skills

A proactive, self-starting approach with the confidence to identify opportunities and make things happen

Strong communication and influencing skills, with the ability to build trusted relationships at all levels

A genuine passion for growing brands, developing customers and winning new business

Behaviours aligned to our values:
Be Better, Be Collaborative, Be Inquisitive, Be Yourself, Take Ownership

A full UK driving licence and willingness to travel as required

Experience with in cheese, snacks, confectionery, impulse, food manufacturing or FMCG would be particularly valuable.

We help our people…