Market Analytics Analyst II

Redwood Credit Union is looking for a Market Analytics Analyst II, who will be responsible for analyzing data, Member demographics and behavior that results in actionable insights to support internal objectives, product development, and market penetration. The team provides standard reports and analytics to the product owners and management that drive decisions on product, service, geography, and channels. Use business data to identify and segment target audiences.

Conduct competitive and market research and analysis. Responsible for a variety of functions needed to support the organization’s goals and strategic initiatives.

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well‑being of our Members through better rates, low or no fees, and best‑in‑class customer service. Our purpose is to inspire hope and elevate the financial well‑being of our communities one person at a time, through good times and bad.

As a not‑for‑profit financial institution, we are committed to a people‑first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well‑being for all.

• Convert data into useful insights used to drive decision making. Use the data warehouse, MCIF system, or third‑party systems along with other data tools and resources to target key audiences. Provide regular reporting and analysis and provide recommendations.
• Develop segmentation strategies to contribute to the expansion of relationships.
• Proactively identify opportunities for income generation.
• Provide information from the data warehouse and/or MCIF and/or work with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications.
• Provide market share data and analysis.
• Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Work with Marketing and Communications/PR Department staff to assist with pre and post data and results analysis for marketing campaigns to determine effectiveness and Return on Investment (ROI), including developing ROI templates. Review regional and national economic data, prior promotional results and suggest strategies for enhanced target marketing and results.
• Utilize the data warehouse and/or MCIF and other data to perform market, competitive, product and channel research. Conduct research and collect data for planning initiatives. Provide analysis, summary comments and recommendations; effectively communicate this information.
• Prepare reports of findings, illustrating data graphically when appropriate, and translate complex findings into written text that includes analysis, insights, implications, and recommendations.
• Seek and provide information to help the Credit Union determine its position in the marketplace.
• Work with the Credit Union’s Information Technology department to ensure proper data maintenance, uploads, and security.
• Provide support on a variety of projects, events, and efforts.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts and ensures positive relationships with a diverse group of people.
• Support management and staff with written/verbal communications and provide reports that include strategic and tactical recommendations to ensure effective results, to include using predictive analytics and tools that aid in targeting.
• Participate as a team player in the Market Analytics department and across the organization.
• Take active role in community events and contribute to local area non‑profits via volunteerism, expert knowledge sharing, and serve as an ambassador in the community on behalf of RCU.

• Act as key resource to support market research efforts to include…