Wine Education Manager; Northern CA

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries —
JUSTIN Vineyards & Winery
, Lewis Cellars
, and Landmark Vineyards
— under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s wine growing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares— we’re committed to making a difference for our people, our planet, and our customers.

Our Wine Education team is growing and we’re seeking a dynamic leader who is passionate about wine education and training. As the Wine Education Manager (Northern CA), you will support the Director of Wine Education in executing world-class trade and internal education initiatives that will elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams.

This position will be based in Napa, CA, and requires frequent travel for on-site winery and market presence.

• Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc.
• Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap
• Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting
• Partner with the Director to deliver the national education and trade engagement strategy across all key markets
• Maintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists
• Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTIN
• Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans
• Build and maintain relationships with key accounts; align programming and business plans
• Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP
• Manage and report on personal budget (T&E, wine, etc.) with focus on RO

• Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy
• Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths
• Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates
• Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement
• Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings
• Develop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.)

• 5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training
• CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred
• Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field)
• Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office
• Ability to…