Director of Commercial Strategy

Salary Range $210,,000 DOE. The Director of Commercial Strategy is a senior leader responsible for driving total resort revenue performance through the development and execution of integrated commercial strategies. The Director of Commercial Strategy is responsible for overseeing the resort’s entire Sales, Catering, Conference Services, Marketing and Revenue Management operations.

Position Summary

The Director of Commercial Strategy is a senior leader responsible for driving total resort revenue performance through the development and execution of integrated commercial strategies. The Director of Commercial Strategy is responsible for overseeing the resort’s entire Sales, Catering, Conference Services, Marketing and Revenue Management operations.

Duties & Responsibilities

Strategic Planning

Develop and implement comprehensive sales, marketing and revenue strategies that align with the resort’s business objectives, target market, and competitive landscape, identifying opportunities for revenue growth and market expansion.

Brand management

Oversee the resort’s brand identity and positioning, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels and touchpoints.

Revenue Management

Oversee revenue management strategy, including pricing, inventory controls, yield optimization, and channel mix. Ensure effective use of RMS, PMS, CRM, and BI tools to drive data-informed decisions. Optimize OTA, direct booking, and third-party distribution performance.

Sales generation

Lead sales initiatives to drive revenue growth, including developing sales plans, setting targets, and monitoring performance, and implementing tactics to attract corporate clients, event planners, and affluent individuals.

Marketing campaigns

Develop and execute marketing campaigns to promote the restaurant’s culinary offerings, special events, and promotions, utilizing a mix of traditional and digital channels to reach target audiences effectively.

Public relations

Cultivate relationships with media outlets, influencers, and industry partners to generate positive publicity and media coverage for the restaurant, pitching story ideas, coordinating press events, and managing media inquiries.

Customer relationship management

Implement customer relationship management (CRM) strategies to cultivate relationships with loyal patrons, gather feedback, and drive repeat business through personalized marketing initiatives and VIP programs.

Essential Functions

• Must adhere to the company’s Service culture – 4 Keys to creating guests for life.

• Must align with Peregrine Hospitality TBO Strategy and focus on recruiting and retaining top talent.

• Must participate in all resort required meetings and trainings.

• Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform/business attire and nametag.

• Develop a full working knowledge of the operations of the resort, including Food and Beverage, Guest Services and Reservations, Golf Club, Spa and Finance.

• Recommend sales strategies for improvement based on market research and competitor analyses.

• Build, develop, and manage the sales, conference teams on site for an efficient, profitable sales department.

• Actively participate in the sales process via customer engagement, entertainment and attend client and other relevant industry events.

• Take both a proactive and creative approach to strategic planning and problem resolution.

• Operate the Sales, Membership and Group Golf Sales, Marketing, Conferences Services and Catering teams within established payroll and operating expense budgets.

• Lead the Group and Leisure Sales, Membership and Group Golf Sales, Marketing, Conference Services and Catering teams to achieve desired results through coaching, counseling, and example.

• Initiate and follow up on leads.

• Maintain and participate in an active sales solicitation program in addition to the interaction and supervision of 3rd party sales organizations (ALHI, Preferred, Peregrine Hospitality GSOs. etc.).

• Through the on-site Marketing team, manage the relationship and productivity of the Agency 240 marketing efforts.

• Monitor…