Director, AI Strategy & Enablement

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The Director, AI Strategy & Enablement leads Trinchero Family Estates' enterprise AI strategy, portfolio, governance, adoption, and value realization. This role partners across the business to identify high-value opportunities, redesign workflows, guide responsible AI use, build internal capability, and move AI from experimentation to measurable business impact.

Essential Functions:

The following reflects Trinchero Family Wine and Spirits definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

Enterprise AI Strategy and Portfolio Leadership

• Define and maintain TFE's enterprise AI strategy, operating model, roadmap, governance rhythm, and portfolio priorities.
• Create and manage a standardized intake, evaluation, prioritization, funding recommendation, and scale/stop decision process for AI and automation opportunities.
• Maintain a visible AI portfolio with business owners, executive sponsors, expected outcomes, status, risks, dependencies, and value measures.
• Prepare regular AI portfolio updates, decision recommendations, and value reporting for the AI Executive Steering Committee.

Business Transformation and Enablement

• Partner with the business to identify AI enabled workflow, decision, and process improvement opportunities.
• Facilitate discovery sessions, process redesign discussions, and use-case workshops that determine whether AI, automation, product, data, or process change is the right answer.
• Help business leaders define outcomes, adoption plans, ownership, baselines, and success measures before initiatives move forward.
• Drive adoption through practical enablement, demonstrations, communications, change management, and reinforcement with business leaders.

Responsible AI, Governance, and Risk Management

• Partner with IT, Security, Legal, HR, Compliance, and Data & Analytics to establish responsible-use standards, review checkpoints, and solution governance.
• Ensure AI initiatives appropriately address data protection, privacy, permissions, human review, transparency, compliance, and operational risk.
• Create reusable templates, playbooks, and decision frameworks for AI opportunity assessment, solution review, vendor evaluation, adoption, and value measurement.

Workforce Capability and Partner Management

• Develop function‑specific AI learning and adoption plans for business users, leaders, champions, and technical teams.
• Launch and support an AI Champion Network that surfaces use cases, supports pilots, shares lessons learned, and reinforces approved practices.
• Lead or coordinate external consultants, vendors, and technical partners as needed, with clear scopes of work, business ownership, and knowledge‑transfer expectations.
• Accept new or modified duties and perform them in a satisfactory and timely manner.

Responsibility Level

• High degree of judgment, discretion, ownership, and follow-through required.
• Ability to influence without direct authority and lead a cross-functional virtual team.
• Responsible for connecting enterprise priorities to practical AI initiatives that produce measurable business outcomes.
• Expected to challenge assumptions, frame business problems clearly, evaluate buy/build/partner options, and recommend scale, revise, or stop decisions.
• Must communicate complex AI, technology, risk, and transformation concepts in clear business language for executive and functional audiences.
• Accountable for building internal capability and reducing long-term dependence on consultants through documentation, reusable assets, training, and ownership transfer.
• Must conduct business…