General Manager

Company Overview

We are a leading pool company based in Napa County with a multi-decade reputation for quality, craftsmanship, and customer trust. Our business spans new pool construction, remodels and upgrades, and recurring service and maintenance.

We are entering a new era of growth. We are seeking a General Manager to lead the next chapter, professionalize and scale the platform, and transform a respected local leader into the premier regional pool brand, with a long-term path to expansion beyond Northern California.

Opportunity

This is a rare chance to lead and operate a durable, high-trust brand, in a premium market with meaningful whitespace in adjacent counties and strong demand tailwinds. The GM will inherit a proven foundation and will be responsible for building a scalable operating system, deepening leadership talent, and driving profitable multi-market growth.

Role Summary

The GM is responsible for overall strategy and performance of the business, including growth, profitability, customer outcomes, culture, and expansion plans. You will lead and develop a high-performing executive team and establish the operating cadence, metrics, and systems required to scale across Northern California and beyond.

Core Responsibilities

• Strategy and growth leadership: set and execute the multi-year strategy to become the regional pool leader, identify the highest-ROI growth levers, and build the roadmap for entry into adjacent markets.

• Full P&L and capital stewardship: own company-wide P&L, budgeting, and forecasting; increase profitability; partner with ownership on capital allocation.

• Platform operating model: design target org structure, establish standardized playbooks, implement performance management system with clear KPIs.

• Construction and remodel excellence: strengthen pre-construction, engineering reviews, permitting velocity, project management rigor; drive improvements in cycle time, on-time delivery, rework reduction; expand attach rates.

• Service and recurring revenue scale: grow recurring service agreements; improve first-visit resolution, response times, customer retention; build tiered high‑margin service product ladder.

• Brand, sales, and customer experience: elevate brand, modernize go‑to‑market engine, launch rigorous customer voice program.

• People, leadership bench, and culture: recruit and develop leaders; create culture of safety, accountability, continuous improvement; build talent pipelines.

• Systems and modernization: upgrade operational tech stack; use dashboards and real-time visibility; establish data integrity and performance rhythms.

• Long-term expansion options: evaluate organic expansion, strategic partnerships, potential M&A; build integration playbooks.

What Success Looks Like in 12–24 Months

• An aligned leadership team with clear operating cadence and measurable accountability.

• Material improvement in job profitability and service unit economics.

• Faster, more predictable construction and remodel delivery with fewer customer escalations.

• Strong growth in recurring service revenue and technician productivity.

A defined, proven playbook for launching 1–2 adjacent-market operations.

• A brand that is recognized regionally for premium quality and a seamless customer experience.

Key Performance Indicators

• Revenue and gross margin growth by segment.

• EBITDA improvement and cash discipline.

• On-time, on-budget project delivery rate.

• Permitting and build cycle-time improvements.

• Change order capture and margin protection.

• Service agreement growth and churn reduction.

• Technician productivity and route density.

• Customer satisfaction, NPS, reviews, and referral rate.

• Safety performance and rework reduction.

• Leadership bench strength and employee retention.

Ideal Candidate Profile

• 12+ years of leadership experience with at least 5 years in a senior executive role leading multi-functional operations.

• Background in pools, outdoor living, construction trades, premium home services, or adjacent project-based and recurring service businesses.

Proven ability to scale a legacy brand through process, talent, systems, and disciplined metrics.

• Strong understanding of job…