General Manager

Company Overview

We are a leading pool company based in Napa County with a multi-decade reputation for quality, craftsmanship, and customer trust. Our business spans new pool construction, remodels and upgrades, and recurring service and maintenance.

We are entering a new era of growth. We are seeking a General Manager to lead the next chapter, professionalize and scale the platform, and transform a respected local leader into the premier regional pool brand, with a long-term path to expansion beyond Northern California.

This is a rare chance to lead and operate a durable, high-trust brand, in a premium market with meaningful whitespace in adjacent counties and strong demand tailwinds. The GM will inherit a proven foundation and will be responsible for building a scalable operating system, deepening leadership talent, and driving profitable multi-market growth.

The GM is responsible for overall strategy and performance of the business, including growth, profitability, customer outcomes, culture, and expansion plans. You will lead and develop a high-performing executive team and establish the operating cadence, metrics, and systems required to scale across Northern California and beyond.

• Strategy and growth leadership: set and execute the multi-year strategy to become the regional pool leader, identify the highest-ROI growth levers, and build the roadmap for entry into adjacent markets.
• Full P&L and capital stewardship: own company-wide P&L, budgeting, and forecasting; increase profitability; partner with ownership on capital allocation.
• Platform operating model: design target org structure, establish standardized playbooks, implement performance management system with clear KPIs.
• Construction and remodel excellence: strengthen pre-construction, engineering reviews, permitting velocity, project management rigor; drive improvements in cycle time, on-time delivery, rework reduction; expand attach rates.
• Service and recurring revenue scale: grow recurring service agreements; improve first-visit resolution, response times, customer retention; build tiered high‑margin service product ladder.
• Brand, sales, and customer experience: elevate brand, modernize go‑to‑market engine, launch rigorous customer voice program.
• People, leadership bench, and culture: recruit and develop leaders; create culture of safety, accountability, continuous improvement; build talent pipelines.
• Systems and modernization: upgrade operational tech stack; use dashboards and real-time visibility; establish data integrity and performance rhythms.
• Long-term expansion options: evaluate organic expansion, strategic partnerships, potential M&A; build integration playbooks.

• An aligned leadership team with clear operating cadence and measurable accountability.
• Material improvement in job profitability and service unit economics.
• Faster, more predictable construction and remodel delivery with fewer customer escalations.
• Strong growth in recurring service revenue and technician productivity.
  
  A defined, proven playbook for launching 1–2 adjacent-market operations.
• A brand that is recognized regionally for premium quality and a seamless customer experience.

• Revenue and gross margin growth by segment.
• EBITDA improvement and cash discipline.
• On-time, on-budget project delivery rate.
• Permitting and build cycle-time improvements.
• Change order capture and margin protection.
• Service agreement growth and churn reduction.
• Technician productivity and route density.
• Customer satisfaction, NPS, reviews, and referral rate.
• Safety performance and rework reduction.
• Leadership bench strength and employee retention.

• 12+ years of leadership experience with at least 5 years in a senior executive role leading multi-functional operations.
• Background in pools, outdoor living, construction trades, premium home services, or adjacent project-based and recurring service businesses.
  
  Proven ability to scale a legacy brand through process, talent, systems, and disciplined metrics.
• Strong understanding of job costing, project margin management, and recurring revenue…