Sales and Marketing - Director of Sales
Listed on 2026-01-12
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Management
Business Management, Corporate Strategy, Business Administration
The Meritage Resort & Spa, 875 Bordeaux Way, Napa, California, United States of America
Job DescriptionPosted Friday, January 2, 2026 at 8:00 AM
Director of Sales Salary Range: $165-185k CompanyDescription:
Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do.
We are focused on long-term value creation and sustainable growth.
Job Description What You Will Accomplish
As the Director of Sales at The Meritage Resort and Spa, you will lead the resort’s commercial success by driving growth in large group meetings, conferences, and events while maximizing total revenue across rooms, catering, and ancillary outlets. Oversee all property-based sales teams—including Catering, EMM, Destination, In-Market, and Leisure Sales—fostering collaboration and performance excellence in partnership with Marketing, Revenue Management, and Events/Conference Services.
Partner closely with the Corporate Directors of Field and National Sales to manage group opportunities exceeding 30 rooms on peak, ensuring a strong balance between in-year results and future-year pipeline growth.
Through strategic leadership, innovative sales strategies, and alignment across Food & Beverage, Event Services, and external partnerships, elevate The Meritage Resort and Spa’s position as Napa’s premier destination for meetings, leisure, and lifestyle experiences. Champion operational excellence, inspire a culture of accountability and results, and reinforce the resort’s reputation for world-class hospitality and exceptional guest experiences.
Key Responsibilities:- Lead the property-based sales organization with an ownership mindset, instilling a culture of accountability, collaboration, and excellence.
- Develop and execute theannual group and meetings strategy, with emphasis on high-impact corporate, incentive, and association business.
- Serve as an active member of the property executive leadership team, collaborating with Marketing and Revenue to align demand generation, positioning, and pricing.
- Partner with the Corporate Director of Field Salesand Corporate Director of National Salesto optimize lead flow, national account alignment, and multi-property business opportunities.
- Drive both short-term performance and long-term revenue growth through intelligent forecasting and pipeline planning.
- Oversee all group and event sales activities for meetings up to and above 49 rooms on peak, ensuring strong collaboration between EMM, National Sales, and Catering teams.
- Maintain direct oversight ofhouse accounts and key relationships, including
Napa Institute, Blue Note, and Festival Napa Valley. - Partner closely with Leisure Salesto capture incremental high-value business and strengthen off-peak demand.
- Collaborate with Marketing to build brand-aligned campaigns and partnerships that drive qualified group and leisure leads.
- Work hand-in-hand with Events/Conference Services and F&B leadership to maximize banquet and catering conversion, elevate the guest experience, and increase total event revenue.
- Ensure consistent coordination between Sales and Event Services to provide seamless transitions from booking through execution.
- Lead, mentor, and develop a high-performing team with clear expectations, measurable KPIs, and ongoing professional growth.
- Conduct consistent 1:1swith all sales team members, providing feedback, coaching, and accountability around sales performance.
- Hold team members responsible for performance insales scorecard KPIs, including:
- Smart Plan accuracy and measurable progress
- Business pipeline development and conversion
- Shop call feedback and quality
- Lead response times and follow-up execution
- Foster a culture of integrity,…
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