Director of Marketing, Spirits

Req : 7114

Department: Marketing

Status: Reg F-T Exempt, Exempt

Location: Napa, California (US-CA)

Workplace

Location:

On-Site

The Director of Spirits Marketing is a senior marketing leader responsible for developing and executing brand and portfolio strategies that build long-term brand equity while delivering sustainable, profitable growth. This role leads annual planning, innovation, consumer marketing and commercial activation for a portfolio of spirits and mixer brands, including Tres Agaves, the #1 selling organic tequila and #1 selling organic mixer in the U.S. This role has accountability for both short-term business performance and long-term brand health.

The Director translates Marketing Department strategy into action by strengthening cultural and occasion relevance, driving effective omnichannel activation and accelerating brand velocity. The role requires a strong understanding of the spirits category, including consumer and cocktail culture, competitive dynamics, routes to market and the unique commercial opportunities across on- and off-premise channels.

This role is a key cross-functional and people leader, building strong partnerships across the organization while developing a high-performing team with clear priorities, measurable goals and accountability for results.

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Own the strategic direction and business performance of assigned brands, balancing long-term brand building with volume, revenue, velocity and profit objectives.
• Develop insights-driven brand strategies and positioning that strengthen relevance with today's diverse, multicultural and multigenerational consumers.
• Lead annual brand planning, establishing clear objectives, strategies, investment priorities, KPIs and measures of success.
• Maintain a strong understanding of spirits category dynamics, competitive activity and emerging consumer trends to identify opportunities and drive results.

• Champion a consumer-first approach grounded in a deep understanding of consumers, culture, occasions and evolving category dynamics.
• Build cultural and occasion relevance through distinctive brand positioning, messaging, partnerships and consumer experiences.
• Partner with Digital, Creative, PR, Shopper Marketing and agency partners to translate brand strategy into cohesive consumer experiences.

• Build strong partnerships with Sales to translate brand strategies into compelling customer and marketplace plans.
• Strengthen brand effectiveness across priority channels, including grocery, liquor, convenience, mass, eCommerce and on-premise.
• Develop clear brand stories, selling strategies and commercial priorities that enable the Sales organization to effectively represent assigned brands.
• Maintain strong connectivity to customers and marketplace performance through ongoing Sales partnership and market engagement.

• Identify and evaluate opportunities for innovation, renovation, line extensions, partnerships and new consumer occasions that advance portfolio strategy.
• Lead cross-functional innovation from opportunity identification and concept development through commercialization, launch and post-launch evaluation.

• Manage marketing budgets and investment decisions with a high standard of fiscal responsibility, prioritizing resources toward the highest-impact opportunities.
• Partner with Finance to…