Area Director of Marketing, Napa Collection

Requisition Number: AREAD
008797

• Posted :
  August 7, 2026
• Full-Time
• On-site

Showing 1 location

SALARY RANGE: $160,000 - $170,000 DOE

JOB OVERVIEW:
The Area Director of Marketing, Napa Collection is responsible for leading the marketing strategy and execution across Peregrine Hospitality’s Napa Valley portfolio:
Silverado Resort and Spa, Bardessono Hotel and Spa, and Hotel Yountville. This role owns regional brand performance and top-line results, partnering closely with Revenue Management, Sales, and Operations to drive occupancy, ADR, and RevPAR across all three properties. This role ensures each hotel maintains a distinct, compelling brand story while advancing the collective identity of the Napa Collection across digital and distribution channels, local market activation, food & beverage and spa promotion, and guest experience.

JOB OVERVIEW:
The Area Director of Marketing, Napa Collection is responsible for leading the marketing strategy and execution across Peregrine Hospitality’s Napa Valley portfolio:
Silverado Resort and Spa, Bardessono Hotel and Spa, and Hotel Yountville. This role owns regional brand performance and top-line results, partnering closely with Revenue Management, Sales, and Operations to drive occupancy, ADR, and RevPAR across all three properties. This role ensures each hotel maintains a distinct, compelling brand story while advancing the collective identity of the Napa Collection across digital and distribution channels, local market activation, food & beverage and spa promotion, and guest experience.

This is a hands‑on leadership position ideal for a strategic, creative, and data‑savvy marketer who thrives in a growth‑oriented, multi‑property environment.

Qualifications:

• 8+ years of marketing experience
  , including multi‑property or regional marketing leadership in hospitality.
• Proven track record of driving occupancy, ADR, and RevPAR through integrated marketing and direct‑booking growth.
• Working knowledge of hotel distribution: OTAs, GDS, metasearch, , and channel/​rate parity dynamics.
• Experience partnering with Revenue Management and Sales to influence demand and pricing strategy.
• People leadership experience, including managing direct reports and/or agency partners.
• Strong command of digital marketing across paid media, SEO/SEM, social, email, and web, plus analytics tools.
• Experience with luxury, lifestyle, or independent/boutique hotels preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Develop and execute the annual marketing plan for Silverado, Bardessono, and Hotel Yountville, aligned to occupancy, ADR, and RevPAR targets.
• Partner with Revenue Management and Sales to drive demand across need periods, seasonal shoulders, and peak Napa Valley travel windows.
• Translate brand strategy into locally relevant campaigns tailored to each property’s guest mix and competitive set.
• Monitor market demand, competitive rates, and booking trends, and adjust promotional strategy accordingly.

• Partner with the Senior Director of Digital to maintain each property’s digital presence, including websites, GDS content, metasearch, and organic/local SEO.
• Optimize performance across OTAs in coordination with Revenue Management, protecting rate parity and growing direct‑booking share.
• Partner with performance marketing team to brief paid media, social, email, and loyalty‑driven campaigns across the collection.
• Manage online reputation across Trip Advisor, Google, and review platforms to strengthen guest sentiment and conversion.

• Plan and promote seasonal packages, renovations, and…