Marketing, Brand Strategy & Communication Director

Marketing, Brand Strategy & Communication Director

Job Category
:
Marketing

Requisition Number
: MARKE
005727

• Posted :
  August 11, 2026
• Full-Time

Showing 1 location

Copia

Napa, CA 94559, USA

The anticipated hiring range for this position is $100,000 to $120,000. Hiring offers will be determined based on the final candidate’s qualifications and experience. The recruiter can share more information about what the anticipated hiring salary would be based upon your specific qualifications during the selection process.

Benefits

• Medical coverage available at no cost
• Dental insurance
• Vision insurance
• Life insurance
• Short and long term disability insurance
• Retirement savings plan with high employer contributions
• A generous paid time off program
• And more!

POSITION SUMMARY

The Director of Marketing, Brand Strategy and Communication is the senior commercial marketing leader for the Culinary Institute of America's (CIA) California businesses, with primary accountability for CIA at Copia and supporting scope for CIA  Director is responsible to elevate marketing from a campaign-execution function to a revenue-driving discipline. The Director owns the marketing profit & loss (P&L) mindset by setting strategy, allocating paid media investment, and being held accountable for the demand and revenue outcomes those investments produce across Special Events (weddings/meetings), Retail, Public Events, Food Enthusiast programming, Copia's Grove restaurant, Greystone’s Gatehouse restaurant, Greystone’s Café, and additional lines of business.

The Director also leads brand partnership and sponsorship strategy (e.g., lifestyle and consumer brand collaborations) and represents Copia's brand voice and visitor experience strategy across the Napa Valley and broader Northern California market. The Director is responsible for setting the marketing agenda for CIA's most visible West Coast commercial asset, coordinating with the broader Marketing & Communications organization, and is a key advisor to Copia and Consumer Businesses leadership on positioning Copia as a premier culinary destination brand in a competitive Napa Valley hospitality and wine-country market.

ESSENTIAL RESPONSIBILITIES

• Own the marketing and brand strategy for Copia (and supporting strategy for Greystone), translating Consumer Businesses' commercial priorities into an annual marketing plan with clear demand-generation and revenue targets.
• Set and manage the paid media investment plan (search engine marketing, paid social, online travel agency / partner platforms such as The Knot / Wedding Wire and Open Table). Accountable for return on investment, cost-per-acquisition, and conversion across ticketed events, Food Enthusiast classes, Special Events bookings, and restaurant covers.
• Build and present a marketing dashboard tying campaign activity to revenue and attendance outcomes for Copia leadership, Consumer Businesses, and Extended Leadership Team as needed.
• Identify and prioritize the highest-margin businesses (per Consumer Businesses' margin targets) for marketing investment, ensuring spend follows commercial priority.

Brand, Partnerships & Sponsor ships

• Lead brand partnership and sponsorship strategy for Copia, identifying, pitching, and managing relationships with lifestyle, wine, and consumer brands (building on the model established with partners like Williams Sonoma).
• Define Copia's brand positioning in the Napa Valley culinary and wine-country landscape, ensuring consistency across guest-facing touchpoints (Restaurant, Food Enthusiast, Special Events, retail, way finding).
• Cultivate and manage Public Relations agency relationships and press/media relationships (local, regional, national) to build Copia's reputation as a destination brand.
• Build and…