WineBook CA District Manager

Reports to:

Sales Manager Wine Book CA
Location :
Northern California
Maisons Marques & Domaines USA, Inc. (MMD USA) was founded in 1987 as the U.S. sales and marketing arm for Champagne Louis Roederer and its California winery, Roederer Estate. Today, the company has grown into a well-respected marketer of prestigious, family-owned producers.
The Wine Book division was established in 2011 to be dedicated to the sale of Classified Growths Bordeaux, operating as a wholesaler selling directly to the trade, in the states of CA, NY and NJ. In 2023, Wine Book CA was expanded with the exclusive state representation of iconic CA properties owned by Maison Louis Roederer:
Merry Edwards Winery, Domaine Anderson and Diamond Creek Vineyards. In 2024, Wine Book acquired the US representation of the prestigious Giaconda Estate Vineyard Chardonnay from Beechworth Australia, and may selectively further expand its portfolio of small high-end producers from major wine regions.

Position Summary:

The District Manager of Wine Book CA is responsible for selling and marketing the complete Wine Book CA portfolio (that consist primarily of exclusive CA properties & Classified Growths Bordeaux wines) directly to on and off trade customers in Northern California.
In this role, the District Manager may also seek out new opportunities for select library high-end wines from the broader MMD portfolio (for example, older Roederer Cristal or Cristal Vinotheque, older Murrieta Castillo Ygay or Barolo wines), in coordination with the local MMD sales team.
The major focus of the District Manager is to maximize sales of the full Wine Book CA portfolio through effective planning, relationship building and management of key accounts.
Account Development & Management ALL Key role is to focus on direct sales to existing restaurant accounts/high end retail and build/expand account base. Follow sales objectives to achieve penetration in various segments & territories which are of particular importance for each of the products.
Develop the Merry Edwards, Domaine Anderson & Diamond Creek wineries distribution base & manage a strong by the glass presence for both Merry Edwards & Domaine Anderson.
Monitor pricing throughout the region.
Collect price list and market intelligence on competitors throughout the region.
Make product presentations, promotes new & existing portfolio items to expand & grow the business.
Meet/exceed assigned goals & placement objectives using resourcefulness & persistence. Such goals will be evaluated via the Karma/VIP reporting tools.
Establish effective business relationship with key accounts through an understanding of their needs & a responsive & timely follow-up.
Continually seek & open new accounts:
Visit 10 existing & potential accounts per week minimum with a focus on volumetric BTG placements.
Marketing and Sales
Develop and implement marketing programs to achieve sales objectives. Utilize programming and/or incentive tools to help achieve marketing goals. Programs and incentives need to be discussed with and approved by Wine Book CA Sales Manager prior to implementation.
Identify with management assistance key accounts in major markets/cities. Classify them according to the criteria set by Wine Book CA and update the list quarterly.
Launch new products, introduce new vintages and determine proper distribution channels with Wine Book CA Sales Manager.
Provide bi-weekly report summarizing market visit, sample usage, feedback, marketing success and challenges by using the Karma/VIP reporting tools.
Conduct weekly tastings/seminars to motivate sales staff or key accounts (Attend 2 restaurant/tastings per week) with a particular focus on Merry Edwards & Domaine Anderson Wineries for by the glass accounts.
Market Visits and Winery Visits
Organize, develop and execute agenda for market work with Wine Book CA Sales Manager.
Key accounts visits with representatives from Bordeaux, Domaine Anderson, Merry Edwards & Diamond Creek, as well as Wine Book CA Sales Manager.
Act as liaison for winery visits of key accounts.
Update Wine Book CA Sales Manager on market visits and trade events, as well as suppliers communications. Share key event…