Senior Downstream Product Marketing Manager

How you'll make an impact:
Go-to-Market Strategy & Execution

• Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies.
• Align product marketing with clinical workflows and care delivery + patient journey.
• Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging.

Sales Enablement & Field Support

• Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons.
• Conduct training sessions and field visits to support sales reps and gather real-world feedback.
• Partner with sales leadership to identify adoption barriers and develop targeted campaigns to overcome them.

Campaign Development & Demand Generation

• Lead integrated campaigns across digital, print, and live channels to drive awareness and demand for cardiac solutions.
• Manage content creation including physician-facing brochures, patient education materials, webinars, and case studies.
• Utilize CRM and marketing automation platforms to track engagement and optimize outreach.

Customer Engagement & Advocacy

• Build relationships with key opinion leaders (KOLs) in cardiology and electrophysiology.
• Organize advisory boards, speaker programs, and peer‑to‑peer education initiatives.
• Develop patient and provider advocacy strategies to support product adoption and retention.

Market Intelligence & Competitive Analysis

• Monitor trends including guideline updates, reimbursement changes, and emerging technologies.
• Conduct competitive analysis and voice‑of‑customer research to inform product positioning and lifecycle strategy.
• Translate insights into actionable marketing plans and product enhancements.

Cross‑Functional Collaboration

• Work closely with Upstream Marketing, Clinical Affairs, Regulatory, R&D, and Operations to ensure marketing strategies are aligned with product capabilities and compliance requirements.
• Serve as the voice of the customer in internal planning and product development discussions.

Program Management & Campaign Execution

• Lead cross‑functional marketing programs from concept to completion, including product launches, demand generation campaigns, customer engagement initiatives, and brand awareness efforts.
• Translate strategic marketing goals into detailed project plans, timelines, and deliverables, ensuring alignment with business objectives and stakeholder expectations.
• Act as the central hub for campaign coordination, facilitating collaboration between content, creative, digital, product, and sales teams to ensure timely and high‑quality execution.
• Monitor program performance in real time, adjusting tactics and resources as needed to meet KPIs and deadlines.

Marketing Operations & Process Optimization

• Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability.
• Own the marketing calendar and ensure visibility and alignment across teams on key initiatives, launches, and milestones.
• Standardize campaign briefing, intake, and review processes to streamline execution and reduce bottlenecks.
• Serve as a change agent for operational excellence, identifying gaps and introducing tools or frameworks that enhance team productivity.

Technology & Systems Management

• Manage the marketing technology stack, including CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, Hub Spot), project management tools (e.g., Asana, ), and analytics platforms.
• Ensure systems are properly integrated and configured to support campaign execution, lead management, and performance tracking.
• Partner with IT and vendors to evaluate, implement, and optimize tools that support marketing goals and improve user experience.

Data, Reporting & Performance Analytics

• Define KPIs and dashboards to measure campaign effectiveness and commercial impact.
• Analyze funnel metrics, sales performance, and market share to refine strategy.
• Present insights and recommendations to senior leadership.
• Develop and maintain dashboards and reporting frameworks to track campaign performance, lead flow, funnel metrics, and ROI.
• Analyz…