Director of Digital Brand Marketing, IHFM

Overview

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives.

We are seeking a visionary and results-driven Brand & Digital Marketing Director to lead our brand strategy and digital marketing initiatives. This role is responsible for shaping brand identity, driving digital engagement, and delivering measurable growth across all digital channels. The ideal candidate is a strategic thinker with a strong creative sensibility, deep digital expertise, and proven leadership experience.

Brand Strategy & Management

• Develop and articulate a compelling brand vision that aligns with the company’s mission, values, and long-term strategic goals.
• Lead brand architecture and positioning efforts to ensure clarity and differentiation in the market.
• Oversee the creation and evolution of brand guidelines, ensuring consistency across all internal and external communications.
• Conduct regular brand health assessments using customer insights, market trends, and competitive analysis to inform strategic decisions.
• Create marketing and brand plans, tools and collateral for multiple products or portfolio. Identify new target segments and deliver positioning options with implications globally. Partner with existing agencies to create plans and implement innovative marketing approaches/tools and may identify new vendors based on needs of the business. Coach marketing team members on agency vendor management

Digital Marketing Leadership

• Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
• Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI and customer acquisition.
• Oversee content strategy and development for web, social media, email, and other digital channels, ensuring alignment with brand voice and audience needs.
• Lead SEO/SEM initiatives to improve organic visibility and search rankings.
• Implement and manage marketing automation tools and CRM systems to streamline campaign execution and lead nurturing.

Data-Driven Decision Making

• Define a primary set of digital key performance indicators (KPIs); develop and manage a dashboard reflecting progress toward each KPI.
• Monitor KPIs across all digital channels, using analytics tools to track performance and identify opportunities for improvement. Educate and inform cross-functional teams on program performance.
• Translate data insights into actionable strategies that enhance customer experience and drive business growth.
• Develop dashboards and reporting frameworks for executive leadership to assess marketing impact and ROI.

Team & Stakeholder Management

• Build, lead, and mentor a multidisciplinary marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Collaborate closely with Sales, Product, and Customer Experience teams to ensure alignment on go-to-market strategies and customer journey optimization.
• Manage relationships with creative agencies, media partners, and technology vendors to ensure high-quality execution and innovation.
• Identify, vet, and educate the organization on new technologies, infrastructure and solutions that improve and optimize initiatives within the business.

Innovation & Growth

• Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Champion a test-and-learn approach to campaign development, encouraging experimentation and agility.
• Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including…