Digital Marketing Product Manager

Requisition

Title:

Digital Marketing Product Manager

Division:
Arthrex, Inc. (US01)

Location:

Naples, FL.

Step into a high-impact role on a mission-driven team where digital innovation meets health care excellence. As a Digital Marketing Product Manager, you'll support cross-functional Agile teams to deliver clinician-focused web and mobile solutions that are grounded in strategy, backed by analytics, and optimized for performance. From discovery to launch and beyond, you'll blend content strategy, SEO, and compliance to craft digital experiences that empower engagement, decision-making, and real-world impact.

Responsible for developing, executing, and communicating the long-term product strategy and roadmap for assigned digital products, ensuring alignment with business goals and global priorities. Leads cross-functional teams through the full product lifecycle, driving user-centered design, Agile delivery, SEO best practices, and data-informed product enhancements. Collaborates across functions and regions to foster innovation, alignment, and continuous growth of digital experiences.

• Strategic Leadership
  :
  Develops and communicates a long-term product strategy and roadmap for assigned digital products in alignment with business goals, revenue growth, and global priorities. Coordinates the intake and definition of requirements from stakeholders and partners to ensure clarity and alignment. Partners with domestic and international stakeholders to ensure strategic alignment.
• Product Ownership
  :
  Serves as the primary point of contact, subject matter expert, and decision-maker for assigned digital products. Leads cross-functional Agile team(s) through all phases of the product lifecycle — from discovery and development to launch and ongoing optimization. Prioritizes the product backlog and feature development based on user and market research, analytics insights, and business needs.
• User-Centered Development
  :
  Engages regularly with end users, stakeholders, partners, and leadership to ensure solutions meet global needs. Advocates for user experience and ensures deep understanding of target audiences across markets. Champions mobile-first and responsive design to ensure seamless experiences across all devices. Promotes adherence to accessibility standards.
• Content Strategy
  :
  Collaborates with campaign strategists and medical writers to ensure content aligns with product objectives, user needs, and SEO goals. Helps shape content architecture to support user journeys and optimize conversion paths.
• Agile Execution
  :
  Collaborates with development teams to define and prioritize epics, user stories, and acceptance criteria. Actively participates in Agile ceremonies including backlog refinement, sprint planning, reviews, and retrospectives. Supports User Acceptance Testing.
• Performance & Optimization
  :
  Analyzes product performance using digital metrics and user feedback to drive continuous improvement. Collaborates with analytics and UX teams to define KPIs, success measures, and actionable insights.
• Market & Competitive Analysis
  :
  Monitors industry trends and conducts competitive analysis to identify opportunities for innovation and differentiation.
• SEO & Lead Generation
  :
  Integrates SEO best practices into product development to enhance visibility and organic traffic. Partners with marketing and content teams to optimize digital experiences for lead generation and conversion. Applies a technical SEO perspective to inform requirements and define success criteria.
• Collaboration & Communication
  :
  Fosters strong relationships across teams, encouraging transparency, accountability, and shared ownership. Communicates product vision and progress clearly to leadership and stakeholders.
• Compliance, Risk, & Dependency Management
  :
  Identifies risks and cross-team dependencies early and develops mitigation strategies to ensure smooth execution across multiple development streams. Ensures digital products comply with relevant health care regulations and data privacy standards (e.g., HIPAA, GDPR).
• Change Management & Enablement
  :
  Partners with internal teams (e.g., Communications, OCM,…