Marketing Manager
Job in
Naples, Collier County, Florida, 33939, USA
Listed on 2025-12-14
Listing for:
Hospitality Sales & Marketing Association International
Full Time
position Listed on 2025-12-14
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing, Digital Media / Production, SEO
Job Description & How to Apply Below
We are searching for a forward-thinking Marketing Manager – Brand Strategy & Innovation to elevate our digital presence, drive direct bookings, and shape the future of hospitality marketing through creativity, technology, and AI-powered strategy.
This role blends storytelling, digital advertising, data analytics, and content creation to showcase one of Southwest Florida’s premier hotels.
Key Responsibilities Digital Strategy & Performance- Develop and optimize digital campaigns across social, email, and web.
- Use AI tools for segmentation, personalization, and automation.
- Track KPIs and provide monthly performance dashboards.
- Create platform-specific content for Instagram, Facebook, Linked In, Tik Tok.
- Maintain editorial calendars and content workflows.
- Leverage analytics and social listening for continuous improvement.
- Produce and manage multimedia content: video, reels, graphics, blogs.
- Ensure brand consistency across all touchpoints.
- Partner with Sales, Catering, and Events to highlight onsite experiences.
- Support optimization of , Google Business Profile, Trip Advisor.
- Apply SEO best practices to increase organic visibility.
- Build and manage paid digital campaigns (Google Ads, Meta Ads).
- Align campaigns with Hilton corporate digital initiatives.
- Research and apply new marketing technologies.
- Propose creative, competitive campaigns for brand differentiation.
- Work closely with Sales, Catering, and Front Office teams.
- Lead or oversee freelancers, interns, or creative partners when assigned.
- Bachelor’s degree required.
- Minimum 12 months of experience in digital marketing or related field.
- Experience with Google Ads, Meta Business Suite, Canva.
- Strong storytelling, copywriting, and visual design ability.
- Hospitality or luxury lifestyle marketing experience preferred.
- Familiarity with AI in marketing is highly valued.
- Must reside in or near Collier County, Florida.
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