Digital Marketing Product Manager

We’re looking for someone who combines strong digital marketing expertise with product management.
This role owns the strategy and roadmap for digital marketing products at Arthrex, partnering closely with Marketing Technology, developers and business stakeholders. We’re looking for someone who can connect digital marketing strategy with product management—understanding the customer, prioritizing the roadmap and using data to continuously optimize the digital experience

Responsible for developing and communicating the long-term product strategy and roadmap for assigned digital products, ensuring alignment with business goals and global priorities. Supports cross-functional teams through the full product lifecycle, driving user-centered design, Agile delivery, SEO/GEO best practices, and data-informed product enhancements. Collaborates across functions and regions to foster innovation, alignment, and continuous growth of digital experiences.

• Product Strategy and
  
  Roadmap:
  
  In partnership with Marketing Technology leaders and stakeholders, develops and communicates a long-term product strategy and roadmap for assigned digital products in alignment with business goals, revenue growth, and global priorities. Coordinates the intake and definition of requirements from stakeholders and partners to ensure clarity and alignment. Partners with domestic and international stakeholders to ensure strategic alignment.
• Product Ownership:
  Serves as the primary point of contact, subject matter expert, and product roadmap decision-maker for assigned digital products. Supports cross-functional Agile team(s) throughout all phases of the product lifecycle — from discovery and development to launch and ongoing optimization, while actively participating in all team ceremonies. Prioritizes the product backlog and feature development in close collaboration with Business Analysts and the team based on user and market research, analytics insights, and business needs.
• User-Centered Development:
  Engages regularly with end users, stakeholders, partners, and leadership to ensure solutions meet global needs. Advocates for user experience best practices and ensures deep understanding of target audiences across markets. Champions mobile-first and responsive design to ensure seamless experiences across all devices. Promotes adherence to accessibility standards.
• Content Strategy:
  Collaborates with other functions and roles related to content development, campaign execution, and SEO/GEO effectiveness to ensure content aligns with product objectives, user needs, and SEO/GEO goals. Helps shape content architecture to support user journeys and optimize conversion paths.
• Agile Execution:
  Collaborates with development teams to define and prioritize epics, user stories, and acceptance criteria. Actively participates in Agile ceremonies including backlog refinement, sprint planning, reviews, and retrospectives. Supports User Acceptance Testing.
• Performance & Optimization:
  Analyzes product performance using digital metrics and user feedback to drive continuous improvement. Collaborates with analytics and UX teams to define KPIs, success measures, and actionable insights.
• Market & Competitive Analysis:
  Monitors industry trends and conducts competitive analysis to identify opportunities for innovation and differentiation.
• SEO/GEO & Lead Generation:
  Integrates SEO/GEO best practices into product development to enhance content discoverability and increase organic traffic. Partners with marketing and content teams to optimize digital experiences for lead generation and conversion. Applies a technical SEO/GEO perspective to inform requirements and define…