Senior Manager of Marketing

Join to apply for the Senior Manager of Marketing role at Better Together
.

Candidate must live in Florida.

Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive.

The Senior Manager of Marketing provides strategic, technical, and operational leadership to advance Better Together’s mission. This role sets the vision for marketing strategy, oversees systems and processes, and ensures technology and data are leveraged to drive efficiency, scale, and measurable results. While leading a creative team of storytellers, designers, and content specialists, this leader focuses on removing barriers, streamlining operations, and enabling capacity for greater impact.

• We Love Others:
  We lead with empathy, humility, and integrity. We treat every person with dignity, make people feel seen and valued, and do what’s right even when it’s hard.
• Do you treat people with respect, no matter their background or behavior?
• Do you make decisions based on what’s best for others, not just yourself?

• We Choose Gratitude:
  Gratitude fuels our joy and shapes how we show up. We focus on what’s possible, not what’s missing. We uplift others, celebrate progress, and keep perspective—even in the tough seasons.
• Do you stay positive and solutions-focused when challenges arise?
• Do you regularly speak encouragement and appreciation to your teammates?

• We Are Ideal Team Players:
  We are hungry, humble, and people-smart. We take initiative, lift others up, and work wisely with all kinds of people. The best teams aren’t made of perfect people—they’re made of teachable ones.
• Do you take ownership and go the extra mile without being asked?
• Are you open to feedback and constantly looking for ways to grow?

• We Do Hard Things:
  We don’t quit when things get hard. We press in with courage, keep a growth mindset, and do whatever it takes to get the job done. We don’t waste time on drama—we stay focused on the mission.
• Do you rise to challenges with resilience and a clear head?
• Do you consistently push through discomfort to deliver results?

• We’re All In:
  We carry the mission in our hearts and act like owners. We take full responsibility, build capacity in ourselves and others, and do the work that matters most.
• Are you passionate about transforming lives and communities through your work?
• Do you take initiative and show up fully—because you believe this mission is worth it?

We don’t hire just for talent. We hire for alignment, character, and commitment to the mission. Expect honest conversations about these values throughout the hiring process.

• Strategic Leadership & Oversight
  • Define and direct a comprehensive, data-driven marketing strategy aligned with organizational growth and mission goals.
  • Partner with the COO and leadership team to ensure marketing efforts support development, program expansion, and external engagement.
  • Provide high-level oversight, direction, and accountability for the marketing team, while leaving creative execution to specialists.
  • Build a results-oriented culture that emphasizes efficiency, innovation, and measurable impact.

• Systems, Processes & Technology
  • Lead the design and continuous improvement of marketing systems and workflows that enable speed, scalability, and collaboration.
  • Leverage automation, CRM, and analytics platforms to streamline operations, optimize campaigns, and reduce manual effort.
  • Remove barriers that slow execution, ensuring the creative team has the tools, resources, and processes needed to deliver at scale.
  • Oversee integration of technology platforms (Salesforce, Word Press, Active Campaign, project management, analytics) into a cohesive ecosystem that supports data-driven decision-making.

• Audience Growth & Funnel Performance
  • Set direction for lead generation strategies across volunteers, donors, church partners, employers, and families.
  • Ensure campaigns are segmented, automated, and optimized to move audiences from awareness to…