Coordinator Social Media Community

Job Description:

• DEPARTMENT: 18318 – Marketing and Public Relations
• LOCATION:
  
  1100 Immokalee Road, Naples, FL, 34110
• WORK TYPE:
  Full Time
• WORK SCHEDULE:
  
  Standard Office

ABOUT NCHNCH is an independent, locally governed non-profit delivering premier comprehensive care. Our healthcare system is comprised of two hospitals, an alliance of 700+ physicians, and medical facilities in dozens of locations throughout Southwest Florida that offer nationally recognized, quality health care. NCH is transforming into an Advanced Community Healthcare System(TM) and we’re proud to:
Provide higher acuity care and Centers of Excellence;
Offer Graduate Medical Education and fellowships;
Have endowed chairs;
Conduct research and participate in national clinical trials; and partner with other health market leaders, like Hospital for Special Surgery, Encompass, and Pro Scan. Join our mission to help everyone live a longer, happier, healthier life. We are committed to care and believe there’s always more at NCH – for you and every person we serve together. Visit nchjobs.org to learn more.

JOB SUMMARY

The Coordinator Social Media Community is responsible for posting and responding to all NCH social media platforms (including Facebook, Instagram, Linked In, and others), while also fostering a vibrant and responsive online community. This role works closely with the Brand Manager to implement the Social Media Strategy to support brand awareness, service line promotion, recruitment marketing, and real-time community outreach.

• Support in executing the strategic content calendar for all NCH social media platforms.
• Edit and publish engaging posts, captions, and stories that reflect the NCH brand voice.
• Monitor social channels daily — responding to comments, messages, and community feedback in a timely and professional manner.
• Collaborate with departments and clinical teams to identify and share stories about patient care, staff highlights, events, and community partnerships.
• Work with graphic designers and videographers to create visuals and videos that enhance posts.
• Support campaign launches, public health initiatives, and organizational announcements across social platforms.
• Track key metrics (engagement, reach, growth, sentiment) and share regular performance reports with insights and recommendations.
• Stay current on social media trends, healthcare digital marketing, and platform changes to keep NCH content fresh and relevant.
• Ensure all content aligns with HIPAA compliance, brand standards, and accessibility best practices.
• Support online reputation management by monitoring and coordinating responses to online reviews and feedback.
• Follow and engage local brands to increase engagement and brand awareness.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum 2 years of experience managing social media accounts for an organization, brand, or agency.
• Strong writing and storytelling skills, with the ability to adapt tone across platforms.
• Experience in healthcare marketing or public health communications.
• Familiarity with paid social strategy and advertising tools (e.g., Meta Ads Manager).
• Understanding of SEO, keyword strategy, and how social integrates with broader digital content plans.
• Familiarity with using AI tools for content ideation (e.g., Canva Magic Write, ChatGPT).
• Working knowledge of major social platforms (Facebook, Instagram, Linked In, You Tube, X) and social media management tools (e.g., Hootsuite, Sprout, Buffer).
• Basic understanding of content performance analytics and ability to make data-informed recommendations.
• Excellent organizational and time management skills, with an ability to multitask and meet deadlines.
• Comfortable engaging with diverse audiences in a professional, empathetic, and brand-aligned manner.
• Bilingual (English/Spanish) is a preferred.

NCH Healthcare System