Director Marketing & Business Development

Job Summary

Working under the direction of the acute care hospital market President, the incumbent will be responsible for identifying and establishing local business development and measurement strategies – which may include, but are not limited to, managing local partnerships with target area businesses, organizations, and physicians and providers – supporting increased visibility of local facilities and programs throughout the local community as well as supporting service line goals and objectives in order to achieve overall business retention and growth/volume/revenue goals for their local facility and the health system.

• Support and promote the mission and values of Covenant Health and the Catholic Health Ministry.
• Proactively identifies community partnership opportunities in order to drive additional business growth and volume to the local facilities.
• Craft and distribute targeted communications and information to both employee and consumer audiences through appropriate mediums within each facility.
• Evaluates, crafts, and manages daily, local advertising and marketing initiatives utilizing multiple media mediums.
• Builds and manages local and regional media partnerships to increase visibility of facilities, physicians, providers, services, programs, and Covenant Health within the community.
• Oversees initial onboarding promotion and business development for newly employed Covenant IMG Physicians and Advanced Practitioners.
• Crafts and manages timely contribution and distribution of local facility social media content strategy as well as social media campaign content. Proactively assists with incorporating website updates, as appropriate.
• Execution of business development and relationship building to optimize contacts and referrals with targeted customers. Primary business development efforts will generate service line and program utilization with referrals for local facility products. Consistently meet or exceed established volume/revenue goals.
• Other duties as consistent with this role.

• Demonstrable commitment to the highest standard of ethical and professional conduct.
• Proven success in development of multi-channel advertising, marketing, web and social media campaigns.
• Excellent verbal/written communication and interpersonal skills; highly skilled in facilitation, presentation and negotiation. Experience in client relationship management.
• Outstanding organizational and project management abilities.
• Analytical and problem-solving skills and excellent judgment a must.
• Proficient in Microsoft Office (Word, Excel, Access, PowerPoint and Outlook) and social media platforms. Experience with CRM preferred.
• Ability to work under pressure and challenging deadlines and adaptability and flexibility required.
• Self-starter with high attention to deadlines and business relationship management.
• Excellent verbal and written communication skills.

• Bachelor's Degree required.
• Master’s Degree preferred
• Five years or more experience in healthcare setting preferred

An equivalent combination of education and experience which provides proficiency in the areas of responsibility listed above may be substituted for the above education and experience requirements.

Must possess the physical and mental abilities to perform the tasks normally associated with this position that involves a combination of sitting, standing, walking, bending, stooping, and reaching. Occasional lifting/carrying up to 25 lbs. Some stress related to high level of responsibility for quality care.

Must be able to perform all essential functions of this position with reasonable accommodation if disabled.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Covenant Health reserves the right to modify position duties at any time, to reflect process improvements and business necessity.