Web Marketing Specialist

Join to apply for the Web Marketing Specialist role at Rightworks

Rightworks offers a curated software ecosystem that simplifies the complexity of running an accounting firm or small business. We are growing fast and have a winning culture based on innovation, teamwork, and mutual respect.

Rightworks is seeking an experienced and strategic Web Marketing Specialist to manage day‑to‑day web operations ensuring our digital presence drives brand awareness, engagement and lead generation. The ideal candidate has a passion for improving the customer/prospect web experience and visit/lead conversion rate. This role will support the web team in daily web operations, Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) efforts and report directly to the Senior Web Manager.

This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.

• Simple web updates in Word Press (copy, layout updates)
• Building out new webpages to support new product launches and business initiatives
• On‑page Search Engine Optimization (SEO) and keyword gap research using SEMRush
• Creating web personalization and A/B tests through web optimization platform Mutiny
• Point person for tracking setup via Google Tag Manager
• Coordinate campaign tracking set‑up with growth team (Pardot connector feeds)
• Competitive analysis, position tracking, site audits via SEMRush

• Minimum 3 years of web content/operations experience
• Knowledge of SEO/SEM best practices (includes both technical and on‑page)
• Proficiency in Word Press (modular set‑up preferred), CSS, HTML5 & Photoshop
• Expertise with Google tag manager, GA4 and Looker Studio
• Setup of conversion rate and personalization experiences
• Experience collaborating with various teams on web projects (product marketing, creative, etc.)

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.

Compensation for this role ranges from $55,000 to $65,000 annually, depending on experience. We offer company‑paid short and long‑term disability insurance, life insurance and a generous 401K match. We provide highly affordable medical, dental, vision coverage, flexible PTO, numerous paid holidays, and paid volunteer time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.

Mid‑Senior level

Full‑time

Marketing

IT Services and IT Consulting