Education Market Development Lead

Education Market Development Lead

Department: Sales

Employment Type: Full Time

Location: United States - Remote

Reporting To: Rachel Dowse

Compensation: $75,000 - $130,000 / year

• Innovation 🧠 – We embrace creativity and seek better solutions.
• Integrity ⚖️ – Honesty and trust guide everything we do.
• Collaboration 🤝 – Together, we achieve more.
• Growth 🌱 – We’re committed to personal and professional development.
• Empathy ❤️ – We prioritize understanding and human connection.

📍
Location: United States - Remote
💼 Reports to: Chief Commercial Officer
⏳ Job Type: Full-time
💰 Compensation: Base Salary: $75,000-$90,000 | OTE: $105,000 – $130,000

Hi Rasmus is expanding into a high‑impact new market: U.S. school districts. We already partner with forward‑thinking schools, and now we’re looking for someone to help us grow those relationships into a repeatable, scalable school district sales motion—with heart, strategy, and hands‑on execution.

This is a unique, full‑cycle, player‑owner role for someone who thrives wearing many hats, building trust from the ground up, and shaping how a new market understands our platform and mission.

You’ll work closely with our CCO, whose leadership is rooted in clinical expertise, deep care for outcomes, and founder‑led vision. You’ll help translate those insights into outreach, demos, pilots, procurement, and expansion—owning the cycle end‑to‑end while helping define what “school success” looks like here.

• Build pipeline in school districts by identifying high‑impact regions, stakeholders, and pilot pathways
• Expand our current school partnerships into district‑wide opportunities
• Research funding cycles, procurement pathways, district needs, and decision rights
• Lead outreach that converts curiosity → demos → guided trials → district expansion

• Own early school partnerships end‑to‑end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment.
• Run discovery calls, demos, and stakeholder alignment sessions
• Partner closely with Customer Success to shape ideal district onboarding and enablement processes

• Translate district discovery, objections, and active customer outcomes into clear market signals
• Partner with Product and CCO to inform school‑specific MVP scope, packaging, and pricing hypotheses
• Help validate what required vs nice‑to‑have for district adoption and renew

• Work directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategy
• Partner with VP of Sales on forecasting, pipeline health, and district deal strategy
• Collaborate with Product + Customer Success to inform district needs and platform opportunities

• Build school district sales motions that are clear, direct, and neurodiverse‑friendly
• Codify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion plays
• Share learning back across Commercial and cross‑org teams
• Model feedback and collaboration that builds trust quickly in a small team

• Expand from individual school partnerships into district‑wide ARR
• Build predictable pipeline engines in 5–10 new school districts
• Improve time‑to‑pilot and time‑to‑procurement close rates
• Establish reusable frameworks for school district outreach and expansion
• Contribute meaningfully to net‑new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocity
• Shape what school success looks like here, measured by impact + ARR growth

• 3+ years in B2B SaaS sales, SDR, or AE roles
• Proven ability to navigate complex, multi‑stakeholder sales cycles
• Experience selling into schools, education procurement, or public sector markets
• Comfort working end‑to‑end in sales cycle while shaping new market motions
• Strong communication skills managing up and working closely with founders/execs
• Curiosity + resilience + high ownership mindset

• Familiarity with funding cycles, procurement, or pilot design in school districts
• Background in behavioral health, special education, or mission‑driven tech

• Work directly with…