Market Research Manager

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Data & Analytics

The Lead, Market Research Analyst develops and executes market and portfolio strategies that guide the strategic growth and optimization of Bridgestone Retail Operations’ (BSRO’s) North American retail footprint. This role works on the development of market entry, portfolio optimization, and capital allocation strategies across 2,200+ locations, leveraging advanced analytics, financial modeling, and market intelligence to inform executive decision-making. The role partners with Real Estate, Finance, and Field Operations, to ensure new site opportunities support the overall real estate strategic plan.

Additionally, this role will support analysis for capital decisions related to store relocations, remodels, and portfolio transformation initiatives. By providing these complex insights-driven solutions, the Manager of Real Estate Strategy & Market Planning will contribute to the company's growth and operational excellence, supporting Bridgestone West Retail's success and innovation. This is a hybrid role based in Nashville, TN. Relocation assistance is not available for this position.

• Develop and execute components of the enterprise market growth strategy, defining where and how BSRO should expand through data-driven opportunity sizing and financial analysis. (in partnership with New Store Development team).
• Create and own market-level DMA strategies (for assigned territories) related to store growth planning using a mixture first-party / third-party data, combined with travel to these markets for boots on the ground research and strategic planning sessions in partnership with Real Estate Development and Field Operations teams.
• Conduct site analysis / sales projections for potential new, relocation and acquisition opportunities throughout the country utilizing the company’s sales forecasting / site selection tools, emerging individual market trends, consumer, demographic, psychographic, mobility, and competitive data
• Develop market and portfolio scenarios that evaluate alternative growth, relocation, closure, remodel and capital investment strategies, quantifying expected sales, profitability, cannibalization, customer access and return implications.
• Present new site information regarding to monthly executive Real Estate Committee as needed, including information related to store performance, cannibalization, surrounding area strategy, competition, or broader company objectives.
• Ongoing review of existing markets to ensure portfolio optimization in response to shifting industry and market trends, including the ongoing analysis of new store performance/profitability, real estate characteristics, and competitive landscape.
• Serve as subject matter expert on projects requiring spatial and/or financial analysis, including competitor analysis, store closing profitability and sales transfer analysis, potential acquisitions, remodel analysis and other projects as required.
• Create, run, and present multiple reports / dashboards as needed on company and competitor store location strategy,…