Sr Manager, Product

Job Title: Senior Manager, Product Experience

Department: Product Management

Reports To: Vice President, Software & Digital Products

FLSA Status: Exempt

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®,
HUSQVARNA® VIKING®,
PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership
, empowering sewists around the world, and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world
.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

Creativate’s edge is simple: one membership, four maker communities — Garment Making and Upcycling, Quilting, Embroidery, and Hobby and Utility Sewing. A quilter becomes an embroiderer mid-project; a maker starts on their phone and finishes at their machine. Today, no one owns those moments. This role does. As Senior Product Experience Manager, you make the fluidity itself the product — the connected, coherent experience that ties every community and every screen together.

Each pillar product manager builds a rich experience for their community. Your job is to take everything they create and deliver it as one unified product experience across web, mobile, tablet, and desktop, and — where it touches the maker’s journey — the connected machine. You own the seams: the cross-niche handoffs, the cross-device continuity, and the shared patterns that make Creativate feel like one product rather than four.

This is a hybrid product and design role that sits squarely on the product team. You bring a strong eye for great Consumer Experience (CX) design for connected platforms — you understand how design decisions shape the way a product feels and behaves, and you translate that into the flows, interaction patterns, and interface requirements that make Creativate work as one across every device.

You are grounded in consumer insights, biased toward testing and iterating, and comfortable using AI tools to move quickly.

We are looking for someone with an eye for great CX design who understands how design shapes the way a product feels, obsesses over how it is to use, and uses data to reduce user friction and sharpen the experience.

• Own the Consumer Experience (CX) design across connected platforms. Define and be responsible for interaction patterns, requirements, interface standards, and design system that make Creativate feel like one product across all four maker communities.

• Own the cross-niche and cross-device handoffs no single pillar owns. A quilter moving into embroidery, or a maker moving from phone to tablet to desktop to machine needs to transition smoothly.
• Develop a personalization path so a maker’s expanding interest leads to the next project, skill, or tool that fits them.
• Connect creative project content, educational content, and software tools into one flow, so makers move between pillars without friction.

• Connect each pillar’s work into one product: aligned navigation, interaction patterns, shared surfaces,…