Acquisition Media Manager

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Nashville, TN:
Stevens Point, WI:
Madison, WItime type:
Full time posted on:
Posted Yesterday job requisition :
JR-140755

This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership.

As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.
** What You'll Do
** In this role, you will:
* Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.
* Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.
* Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.
* Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI).
* Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.
* Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy.
* Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics.
* Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.
* Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.
** What it Takes
*** Bachelors Degree in Marketing, Business, or related field, or equivalent work experience.
* Minimum of 5 years related work experience.
* Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio.
* Strong analytical mindset with ability to interpret data and optimize performance.
* Excellent leadership, communication, and collaboration skills.
* Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or Hub Spot.
* Familiarity with attribution platforms (e.g., Neustar, Visual IQ).
* Experience integrating SEM with CRM and audience targeting solutions.
* Familiarity with regulated industries such as insurance or financial services.
** What You'll Receive
** At Sentry, your total rewards go beyond competitive compensation. Below…