Implementation Specialist

1 week ago – Be among the first 25 applicants.

As an Implementation Specialist at Unlock, you provide support across multiple lines of business, bridging the gap between client business objectives and Unlock Health’s campaign strategy and reporting. This role touches on all items that make reporting possible for the media and SEO teams – from Tag Management and web analytics to call and conversion tracking, and all of the technology that connects these platforms.

You’ll develop expertise in technical marketing, support data‑driven client storytelling, uncover insights, and collaborate across teams to implement customized tracking solutions that drive marketing results in the healthcare space.

• Serve as the primary day‑to‑day resource for tracking tech implementation, web tagging, and campaign tracking support.
• Own the creation and QA/troubleshooting of tracking phone numbers for client campaigns using platforms such as Call Tracking Metrics , Call Rail, Invoca, and others.
• Support CRM integrations and deploy custom tracking solutions for clients as needed.
• Consult with clients on tracking solutions and the best paths to measure their marketing goals.
• Serve as a subject‑matter expert of the web tracking landscape for internal teams and on client calls as necessary.
• Troubleshoot ad‑hoc client tracking requests.
• Investigate web and campaign traffic trends to discover insights on conversion paths and optimization goals.
• Interpret conversion trends for the campaign team.
• Assist in reporting from a storytelling perspective.
• Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast‑paced environment.
• Partner with internal teams (Account Management, Paid Media, SEO, Mar Tech) to ensure strategy and execution are supported by technology.
• Provide feedback on processes and help improve how Mar Tech work is delivered.
• Contribute to Unlock’s knowledge sharing by documenting processes and best practices.

• Bachelor’s degree in Business Analytics, Marketing Analytics, or related field.
• Healthcare experience preferred.
• Agency or consulting experience.
• Familiarity with site analytics tools (Google Analytics 4, Piwik, Adobe Analytics) and paid media/SEO metrics.
• Familiarity with digital media platforms (Google Ads, Meta Ads, Linked In Ads, etc.).
• 2+ years of proven experience in a marketing role.
• Proven experience working with analytics and tagging tools.
• Strong analytical, problem‑solving, and data storytelling skills.
• Excellent communication and interpersonal skills.
• HTML and scripting experience is nice to have.

Unlock Health is a full‑service marketing communication agency grounded in technology, built for healthcare, and integrated with a managed care consultancy with deep revenue strategy expertise. We bring together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.

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