Senior Manager, Business Strategy & Analytics

As the Senior Manager, Business Strategy & Analytics, you will play a key leadership role in driving data-informed decision making across the organization. This role will provide strategic ownership of the Club’s CRM and business intelligence initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth, improved fan engagement, and organizational efficiency. The Senior Manager will help lead the development and execution of the Club’s data strategy, establish scalable analytical processes and reporting capabilities, and partner with leaders across other departments to translate complex data into actionable business recommendations.

A successful candidate will be excited to tackle data initiatives daily, develop user interfaces and visualizations that are streamlined and insightful, and balance independent work with a healthy dose of collaboration across several departments. We’re looking for someone who is eager to learn, welcomes challenges with a positive attitude, and exhibits intelligence and flexibility when strategizing on how best to solve a problem or answer a question.

The ideal candidate will be comfortable setting priorities, leading cross-functional initiatives, developing and mentoring team members, challenging existing processes, and independently identifying opportunities to improve how the organization uses data to make decisions.

• Own and lead the Club’s CRM strategy, including system design, automation, training, processes, updates to existing data, and coordination with IT and external technology partners.
• Oversee day-to-day CRM administration including data entry, data cleansing, user support and training for new and existing users.
• Lead the analysis and interpretation of CRM, ticket sales, attendance, marketing, and other customer data to identify trends, opportunities, and actionable recommendations for leadership.
• Develop and oversee strategies for building high-quality lead lists, audience segmentation, lead scoring, and targeted campaigns within CRM.
• Lead the ongoing development and optimization of processes for scoring, evaluating, nurturing, and converting current and prospective customers.
• Establish and maintain executive-level reporting and business intelligence capabilities to track sales, renewals, invoicing, sales pipelines, customer engagement, and other key performance indicators.
• Evaluate emerging AI tools and technologies, establish best practices for responsible adoption, and serve as a subject‑matter resource for AI applications within the organization.
• Partner with Marketing, Ticket Sales, Partnerships, Finance, and other business units to improve lead generation, customer acquisition, retention, and lifecycle marketing strategies.
• Integrate with internal and external data systems to create in‑depth customer records and send targeted communications
• Identify and drive opportunities to maximize revenues, profitability and organizational efficiency through disciplined adherence to research, analytics, automated reporting, and data‑informed recommendations.
• Organize, analyze, and present data from ticket sales and operations, marketing campaigns, merchandise sales, social media interaction, survey responses, capital expenditures, corporate partnerships, and other business areas.
• Oversee data imports, audits, validation, and quality‑control processes supporting the Club’s Data Warehouse and broader analytics environment.
• Use programming languages, such as Python or SQL, to help develop efficiencies and automate processes.
• Continuously evaluate emerging technologies, industry trends, and practices across professional sports and other industries to identify opportunities for…