Senior Paid Media Specialist

The Daily Wire is seeking a Paid Media Specialist –
Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands‑on management of Google Ads and Microsoft/Bing campaigns across Search, You Tube, Performance Max, Display, and Discovery, using data‑driven strategies to maximize performance, efficiency, and scale in a fast‑paced media environment.

• Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
• Build and maintain campaigns, including audience set‑up, conversion tracking, budgets, bid strategies, and troubleshooting
• Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
• Analyze platform data and apply insights to ongoing campaign optimization
• Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
• Maintain optimization schedules, testing documentation, and performance tracking systems
• Coordinate with digital publishers and manage weekly status updates and action items
• Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

• 1‑3 years of experience in paid channel campaign execution
• In‑depth knowledge of paid media strategies
• Proficiency with smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
• Experience with Performance Max setup and optimization
• Knowledge of You Tube campaign structure and creative requirements
• Keyword analysis, expansion, and negative keyword strategies
• Budget, pacing, and billing management
• Strong familiarity with Microsoft Excel and Google Sheets

Seniority Level: Mid‑Senior level

Employment type:

Full‑time

Job function:
Marketing, Public Relations, and Writing/Editing

Industry: Media Production

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Daily Wire participates in E‑Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I‑9 to confirm work authorization.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.