Manager, B2B Marketing

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The Manager of B2B Marketing will lead the development, launch, and growth of marketing programs that serve Tractor Supply Company’s expanding business-to-business customer base. This role will build the foundation of the company’s B2B marketing capabilities, driving brand awareness, demand generation, and customer engagement across a range of commercial and institutional segments.

While the Direct Sales initiative will be the initial area of focus, this position will also design frameworks, processes, and campaigns that can scale across future B2B programs, including partnerships, enterprise accounts, and new business services.

Strategic Leadership & Planning

• Drive development and evolution of Tractor Supply’s B2B marketing strategy to support growth across multiple programs and customer segments.
• Partner with cross-functional teams—Direct Sales, Category Management, Merchandising, Digital, and CRM—to align on objectives and go-to-market priorities.
• Build an annual marketing roadmap and budget that supports both near-term revenue goals and long-term brand growth in the B2B space.

Program Development & Demand Generation

• Lead the creation and execution of integrated marketing campaigns (digital, email, events, account-based, and field marketing) to drive awareness, lead generation, and customer acquisition.
• Collaborate with sales and analytics teams to define audience segments, develop value propositions, and measure campaign impact on the sales pipeline.
• Build and scale marketing automation and lead nurture programs that deliver qualified opportunities to sales and deepen relationships with existing business customers.
• Develop marketing assets and enablement tools that support sales execution—presentations, collateral, case studies, and industry-specific materials.
• Partner with the Direct Sales and field sales teams to activate campaigns, train teams on messaging, and ensure consistent customer engagement across touchpoints.
• Foster strong alignment between marketing and sales teams to create a unified B2B go-to-market approach.

Brand Positioning & Thought Leadership

• Strengthen Tractor Supply’s brand positioning as a trusted partner for business customers across industries including agriculture, property management, construction, and government.
• Develop thought leadership and content marketing initiatives that build credibility and expand brand awareness in B2B markets.
• Represent Tractor Supply at industry events, trade shows, and sponsorship opportunities that reach key business audiences.

Performance Measurement & Optimization

• Define and track KPIs for B2B marketing effectiveness—pipeline contribution, lead conversion, campaign ROI, and customer engagement metrics.
• Use analytics and insights to continuously improve marketing performance, customer targeting, and campaign scalability.

Experience:

7+ years of marketing experience, including at least 3 years focused on B2B marketing, demand generation, or go-to-market strategy.

Education:

Bachelor's Degree in Marketing, Business or related field. Master’s preferred. Any suitable combination of education and experience will be considered.

Professional

Certifications:

None

• Proven ability to design and scale marketing programs that support business growth across multiple channels or customer types.
• Experience partnering closely with sales or commercial teams in a direct sales or account-based environment.
• Strong analytical skills and proficiency with CRM and marketing automation platforms (Salesforce, Hub Spot, Marketo, etc.).
• Excellent communication, collaboration, and stakeholder management abilities.

• Hybrid / Flexible working conditions

• Standing (not walking)
• Walking
• Lifting up to 10 pounds

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/her supervisor.