PT Social Media Coordinator; Nashville,TN

About Toska Spa

Toska Spa is a luxury, European-inspired spa and skincare destination known for elevated treatments, curated product assortments, and a refined yet approachable guest experience. With multiple spa locations and a growing e-commerce business, Toska Spa is entering an exciting phase of brand growth, content expansion, and digital storytelling.

We are seeking a Social Media Coordinator to help shape and execute our social media presence across platforms—driving brand awareness, engagement, and conversion while maintaining a highly polished, editorial aesthetic.

The Social Media Coordinator will be responsible for the day-to-day management and execution of Toska Spa’s social media channels
, while also advising on paid social strategy, content development, and performance optimization
. This role is both creative and analytical, requiring a strong visual eye, a deep understanding of social trends, and the ability to translate brand strategy into compelling digital content.

This role will collaborate closely with marketing, e-commerce, and spa operations to ensure social content supports business objectives across retail, services, launches, and brand initiatives.

Social Media Management & Execution

• Manage and execute content across Instagram, Tik Tok, and emerging platforms

• Maintain a consistent brand voice and visual identity aligned with Toska Spa’s luxury positioning

• Plan, schedule, and publish content using a structured content calendar

• Write thoughtful, on-brand captions and community-engaging copy

• Monitor comments, DMs, and community interactions in a timely, brand-appropriate manner

Content Creation & Direction

• Concept and create original content including Reels, short-form video, static posts, stories, and behind-the-scenes content

• Direct and capture in-spa content (treatments, retail, team, ambiance, events)

• Collaborate with internal teams and external partners on content shoots and campaigns

• Advise on content trends, formats, and creative opportunities that align with brand goals

Paid Social & Performance Advisory

• Advise on paid social strategies across Meta and other platforms (in partnership with leadership or external agencies)

• Support content creation specifically optimized for paid social campaigns

• Monitor performance metrics and provide insights on what content is driving engagement and conversions

• Make recommendations for creative optimizations based on performance data

Reporting & Optimization

• Track and report on key KPIs including engagement, reach, follower growth, and campaign performance

• Analyze trends and audience behavior to inform content strategy

• Continuously refine content approach based on performance insights

• 2–4+ years of experience in social media management, content creation, or digital marketing

• Strong understanding of Instagram and Tik Tok, with experience growing and managing brand accounts

• Proven ability to create high-quality, on-brand visual and video content

• Experience advising on or supporting paid social campaigns (Meta preferred)

• Familiarity with social media analytics and performance reporting

• Experience in beauty, skincare, wellness, luxury retail, or hospitality is strongly preferred

• Highly organized, proactive, and able to manage multiple initiatives simultaneously

• Comfortable working in a fast-paced, entrepreneurial environment

• A strong aesthetic eye with an editorial, luxury sensibility

• Someone who understands how to balance creativity with performance

• A self-starter who can take ownership of social channels and make strategic recommendations

• A collaborative partner who can work cross-functionally with marketing, e-commerce, and spa teams

• Based in Charlotte, NC or Nashville, TN preferred

• Be part of a growing luxury brand with strong creative vision

• Opportunity to directly influence brand presence and growth

• Collaborative, entrepreneurial environment with high visibility to leadership

• Creative ownership with room to innovate and expand the role