Vice President, Enterprise Marketing

Tailor Care is transforming the experience of specialty care. Our comprehensive care program takes a profoundly personal, evidence-based approach to improving patient outcomes for joint, back, and muscle conditions. By carefully assessing patients' symptoms, health histories, preferences, and goals with predictive data and the latest evidence-based guidelines, we help patients choose and navigate the most effective treatment pathway for them every step of the way.

Tailor Care values the experiences and perspectives of individuals from all backgrounds. We are a highly collaborative, curious, and determined team passionate about scaling a high‑growth start‑up to improve the lives of those in pain. Tailor Care is a remote‑first company with our corporate office located in Nashville.

The Vice President of Enterprise Marketing is a senior, strategic leader responsible for overseeing and integrating all marketing functions across B2B, B2C, and Shared Services. This role leads marketing strategy and execution for health plan, provider, and patient audiences, ensuring cohesion across channels, functions, and business lines. The ideal candidate brings deep B2C expertise, with a proven track record driving high-performance multi‑channel campaigns (digital, SMS, direct mail, social) and deploying AI and automation at scale across marketing operations.

They thrive in fast‑paced, high‑growth environments—equally comfortable rolling up their sleeves to build from the ground up and operating at an executive level to define enterprise‑wide strategy.

• Lead the overall enterprise marketing function, spanning Health Plan (B2B), Provider (B2B2C), and Patient (B2C) marketing.
• Develop and operationalize a unified marketing strategy that aligns with corporate goals and accelerates growth across all customer segments.
• Build and evolve the marketing organizational structure, ensuring clarity of roles, efficient workflows, and collaboration across departments.

• Drive high‑impact multi‑channel patient acquisition, engagement, and retention campaigns, including digital, SMS, direct mail, and social.
• Oversee strategy and execution for acquisition marketing, performance marketing, lifecycle marketing, and ongoing engagement programs.
• Own channel innovation and experimentation to continuously improve reach, personalization, and ROI.

• Oversee marketing programs targeting health plans and provider groups, ensuring messaging alignment, sales enablement support, and demand generation.
• Partner with commercial teams to optimize outreach, ABM programs, and provider/payer engagement strategies.

• Direct shared service functions, including:
  • Marketing Operations & Technology
  • AI, Automation & Personalization Architecture
  • Creative/Brand
  • Content & Copy
  • Vendor and Agency Management
• Ensure cross‑functional alignment and scalability of core marketing infrastructure, processes, and tools.

• Champion the implementation of AI‑driven marketing capabilities, including personalization, predictive modeling, content automation, and multi‑channel orchestration.
• Establish a data‑first culture and ensure marketing decisions are supported by insights, analytics, and measurable performance outcomes.
• Evaluate and implement new technologies to maximize operational efficiency and growth.

• Build, lead, and mentor a diverse, high‑performing marketing organization across all subfunctions.
• Foster a culture of innovation, accountability, inclusiveness, and continuous improvement.
• Develop career paths and manage staffing plans to support the company’s growth.

• Partner closely with Product, Sales, Operations, and executive leadership to drive definition of go‑to‑market strategy and ensure alignment.
• Serve as a thought partner to senior executives, contributing to broader enterprise strategy and direction.
• Bring a client‑first approach to collaboration with internal and external stakeholders.

• 15+ years of progressive…