Marketing Manager

A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery delivers the highest end combined culinary and cultural experience to customers passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining.

We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

Position Summary We are seeking a dynamic and results-driven Marketing Manager to lead strategic marketing initiatives for City Winery Nashville. This role is pivotal in driving brand visibility, increasing revenue across our core business pillars, Entertainment, Wine, Food, and Private Events, and building meaningful connections within the local market. The ideal candidate is both analytically and creatively minded, with strong marketing acumen and a proven ability to nurture relationships with media outlets, influencers, and community stakeholders.

You will develop and execute integrated marketing plans that amplify the City Winery brand, drive customer engagement, and strengthen our position as a beloved destination in Nashville’s vibrant cultural scene.

• Competitive pay
• Rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals
• Medical, Dental, Vision Insurance
• nDORFins program designed to promote a healthy and active lifestyle!
• 401K (and yes we match!)
• Flexible Savings Accounts, HSA and Dependent Care, Basic Life and AD&D Insurance
• Amazing discounts, 50% OFF all dining/retail wine
• Free Family Meal
• Tickets to available shows
• And more!

• ● Develop comprehensive marketing strategies customized to Nashville’s unique audience and cultural landscape.
• ● Build and execute multi-channel campaigns that support key business objectives such as ticket sales, restaurant bookings, retail wine sales, and private event inquiries.
• ● Cultivate strong relationships with local businesses, community organizations, tourism partners, and civic leaders.
• ● Build and nurture partnerships that enhance venue awareness, drive cross-promotional opportunities, and foster community engagement.
• ● Serve as the primary point of contact for Nashville-based media outlets, including print, digital, TV, and radio.
• ● Develop strategic PR initiatives and collaborate with our PR agency to build compelling story angles and secure meaningful coverage.
• ● Manage media outreach and respond to inquiries to ensure positive and accurate representation of the City Winery brand.
• ● Strategize and execute marketing plans for live performances, tastings, seasonal menus, culinary events, and private event openings.
• ● Maintain a robust local event calendar and develop targeted campaigns to maximize event attendance and brand visibility.
• ● Identify, engage, and manage influencer relationships to amplify the City Winery experience across social platforms.
• ● Oversee social media content strategy and engagement specifically tailored to the Nashville market, in line with city-specific goals and trends.
• ● Monitor, analyze, and respond to guest reviews on platforms such as Google, Yelp, and Trip Advisor.
• ● Share insights with internal teams to improve guest experience and protect brand reputation.
• ● Produce compelling visual and written content for digital and print platforms, collaborating with design and programming teams on a very regular basis.
• ● Support the private events and food & beverage team with promotional materials including brochures, menus, flyers, and promotional posters.
• ● Stay ahead of local market trends, consumer behavior patterns, and competitor activities.
• ● Use insights to identify new opportunities for audience growth, guest engagement, and revenue expansion.
• ● Act as the expert on City Winery Nashville’s offerings, mission, and brand DNA.
• ● Work collaboratively across departments to achieve goals and objectives.
• ● Ensure all marketing initiatives align with…