Tour Marketing Director

POSITION SUMMARY

The Tour Marketing Director is responsible for developing and executing strategic marketing campaigns for concerts, tours, festivals, and special events. This role collaborates closely with the Touring/ Booking department, Ticketing department, Marketing Operations department as well as the Marketing Services department which houses specialists in radio, digital advertising, email marketing, and press to deliver high‑performing, cohesive campaigns. The Marketing Lead also oversees client relations and creative asset development while driving results that align with company goals and event objectives.

• Build and maintain strong relationships with agents, management teams, and artists to ensure alignment on marketing strategies and execution.
• Serve as the primary marketing point of contact throughout the campaign lifecycle – facilitating clear communication, gathering creative approvals, and providing timely updates on performance and strategy adjustments.
• Anticipate client needs, address concerns proactively, and represent the company with professionalism and integrity in all interactions.
• Collaborate closely with internal departments to ensure client expectations are met and exceeded, fostering long‑term partnerships and repeat business.

• Develop and implement comprehensive marketing strategies for concerts, tours, and special events.
• Conduct and interpret market research to identify target audiences, understand consumer behavior, and stay current on industry trends.
• Collaborate with senior leadership and other departments to align marketing strategies with sales goals and company objectives.

• Lead the planning, coordination, and execution of multi‑channel marketing campaigns.
• Partner with Marketing Services specialists in radio, digital advertising, email, and press to design, launch, and optimize campaigns.
• Oversee creation and distribution of promotional materials such as videos, posters, banners, email campaigns, and event websites.
• Ensure consistent brand messaging across all platforms, tailoring creative for each event’s unique audience and tone.

• Collaborate with internal and external partners to develop branding and creative assets for assigned tours and events.
• Manage the design process for artwork, digital assets, and video content to support campaign goals.

• Lead, mentor, and guide members of the marketing team, fostering collaboration, creativity, and accountability.
• Provide direction on campaign development, creative strategy, and performance optimization.
• Partner with the VP of Marketing to identify new strategies, tools, and processes to improve team efficiency.

• Develop and manage marketing budgets, ensuring campaigns are efficient and maximize ROI.
• Monitor and adjust campaign spending in collaboration with Marketing Services, Booking initiatives, and the Operations teams.
• Oversee vendor relationships, ensuring timely payment and reconciliation as well as asset delivery.

• Partner with artist management, agents, and booking teams to align promotional strategies with the artist’s brand and fanbase.
• Collaborate with event production and operations teams to align marketing timelines with event logistics.
• Communicate clearly and consistently with all internal and external stakeholders, providing updates on campaign status, ticket sales, and performance.

• Analyze campaign performance using data analytics tools to measure reach, engagement, conversions, and ROI.
• Report insights and key performance metrics both internally and externally to pertinent client teams.
• Use performance data to refine marketing strategies for future campaigns.

• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage 50+ campaigns at once.
• Deep understanding of digital ad platforms and campaign optimization.
• Proficient in Google Workspace.
• Self‑starter with strong initiative,…