Director, Member Awareness & Activation

Director, Member Awareness & Activation Our Mission

We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond. Today, Thyme Care is a market-leading value‑based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs.

Our model combines high‑touch human support with powerful technology and AI to bring together everyone involved in a person's cancer journey: caregivers, oncologists, health plans, and employers.

The Director, Member Awareness & Activation is a critical marketing leadership role responsible for driving how prospective members discover, understand, and enroll in Thyme Care. You will own the full top‑of‑funnel strategy and execution, build market awareness, and lead high‑conversion lifecycle programs to scale member acquisition across all partnerships.

• Own and execute the full member acquisition funnel, from awareness through activation and enrollment.
• Build and deploy multi‑channel campaigns across email, SMS, digital, paid social, direct mail, and employer and health plan communications.
• Develop market‑level awareness strategies using partner insights, market dynamics, and message testing.
• Create scalable segmentation, targeting, and messaging frameworks that reach diverse member populations.

• Architect, implement, and evolve automated lifecycle programs using Customer.io, ensuring timely, relevant, and personalized communication.
• Apply behavioral triggers, dynamic content, and robust segmentation to guide members from first touch through enrollment.
• Build a disciplined experimentation roadmap across both automated and non‑automated channels—testing new journeys, messaging, and engagement tactics that improve funnel performance.

• Lead high‑impact experiments far beyond digital channels—including employer education sessions, onsite awareness activations, community or plan‑sponsored events, high‑impact direct mail 盛Examples.
• Partner with client‑facing teams to pilot new partnership‑driven initiatives that expand reach and create high‑intent moments for members.
• Evaluate experiment results rigorously and scale successful tactics across markets and partner portfolios.

• Work hand in hand with Partnership Ops and client partners to align acquisition strategies and benefit communications.
• Integrate deeply into partner communication ecosystems: benefits portals, HR or care manager workflows, newsletters, and partner events.
• Design, launch, and continuously optimize campaigns that elevate market awareness and convert high‑intent members across every partner channel.
• Develop co‑branded and partner‑specific marketing frameworks for launches, peak moments (like open enrollment), and recurring outreach. Max content length...]

• Build and maintain a rigorous QA process ensuring accuracy, compliance, and flawless execution across all channels.
• Create and maintain a comprehensive playbook of best practices for segmentation, outreach cadences, creative, channel mix, and conversion.
• Implement operational workflows that support scale, predictability, and quality across internal teams and partner programs.

• Define and track key performance metrics across the acquisition funnel: reach, engagement, CTR, CVpopulate et al.
• Partner closely with Enrollment Operations to prioritize essential reporting and funnel visibility.
• Identify insights and trends that guide ongoing improvements in targeting, creative, messaging, and channel mix.
• Drive continuous experimentation and learning cycles, scaling strategies that deliver measurable lift in acquisition and enrollment.

• Lead, mentor, and scale a high‑performing lifecycle and acquisition marketing team with clarity, accountability,…