Paid Search Analyst

The Role

The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients.

• Paid search strategy and execution
• Keyword research and analysis
• Development of campaigns across various search engines (keywords, ad groups, and ad copy)
• Optimizations, reporting and insights
• Presenting recommendations and reports to clients
• Collaboration with internal teams and key stakeholders
• Keeping up with industry trends

• Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices
• Strong analytical skills and proficiency in Excel or Google Sheets
• Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
• Has healthcare experience and/or a passion for healthcare industry

• Minimum 2+ years of paid search at an agency
• Experience in applying search marketing to brand-building & direct response initiatives
• Strong command of search engine research and reporting resources
• Enjoys collaborating with internal and external teams
• Passion for the digital space
• Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred

• Competitive Salary Range
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences.

Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.

As set forth in Unlock Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.