Business Development Representative EMEA

Position Title: Business Development Representative EMEA

Organisation: Crib Master EMEA

Location: Remote, EMEA

Employment: Permanent

Come build your career.

About Us :

STANLEY Black & Decker is a global, purpose-driven industrial company headquartered in the United States, with 58,000 employees across more than 60 countries. The company is a leader in tools and storage, commercial electronic security, engineered fastening, and infrastructure solutions, and is committed to building a more sustainable world through support for trade skills, STEAM education, and makerspace programs.

Crib Master, acquired by STANLEY Black & Decker in 2011, is a leading provider of intelligent inventory and asset management solutions. Headquartered in Marietta, Georgia, Crib Master serves more than 12,000 customers across 36 countries, helping manufacturing facilities and job sites improve productivity, compliance, safety, and operational efficiency through software-driven vending, tool control, RFID, and inventory management solutions.

Together, STANLEY Black & Decker and Crib Master combine global strength, industry-leading technology, and a strong customer-first culture to deliver innovative solutions and meaningful impact worldwide.

• Qualify and nurture inbound and outbound leads, support lead generation campaigns, and maintain accurate Salesforce records.
• Conduct structured multi-channel prospecting across target EMEA accounts via calls, emails, Linked In, events, and campaigns.
• Engage prospects to understand operational challenges and introduce relevant Crib Master solutions.
• Identify and map multi-stakeholder buying groups across key functions and seniority levels.
• Build early-stage business cases and messaging around customer needs such as cost reduction, safety, compliance, stock availability, and productivity.
• Nurture strategic prospects through long sales cycles until qualified for handover to sales or channel partners.
• Build and manage a consistent pipeline of qualified leads for the EMEA sales team.
• Deliver against activity targets across calls, emails, Linked In, and other touchpoints.
• Follow up on leads from trade shows, digital campaigns, and other marketing activities.
• Use Salesforce to track outreach, response rates, qualification ratios, and pipeline progression.
• Provide regular activity and lead generation reports to management.
• Maintain a resilient and proactive prospecting mindset.
• Collaborate with marketing, technical, and customer service teams to support the sales process.
• Prepare and deliver product presentations and demonstrations as needed.
• Monitor market trends, competitor activity, and customer feedback to identify opportunities.
• Participate in industry events and trade shows, supporting lead generation and follow‑up.
• Share best practices and support continuous improvement within the sales team.

• Experience in B2B business development or inside sales, preferably in industrial, aerospace, defence, manufacturing, MRO, logistics, or technical environments.
• Ability to prospect into complex B2B accounts with long sales cycles and multiple stakeholders.
• Comfortable engaging senior stakeholders across key business functions.
• Ability to translate customer pain points into relevant value messages.
• Knowledge of aerospace, defence, manufacturing, MRO, or regulated environments is a strong advantage.
• Strong communication, relationship‑building, and organizational skills.
• Proficiency in Salesforce and digital sales tools;
  Zoom Info and similar tools are a plus.
• Experience with Linked In Sales Navigator is a plus.
• Knowledge of AI and automation tools for prospecting and lead generation is a significant plus.
• Fluent English is mandatory; knowledge of 3+ European languages is a strong advantage.
• Anal…