Content Writer & Website Optimization Executive

Job description:

Position:
Content Writer & Website Optimization Executive

Experience:

1–2 Years

Location:

Kharghar, Navi Mumbai (Work from Office)
Company:
Addend Analytics LLP

Employment Type:

Full-Time

About the Role
Addend Analytics is looking for a dynamic and detail-oriented Content Writer & Website Optimization Executive to manage both Content Writing and Website Optimization responsibilities. The ideal candidate should be capable of creating engaging, high-quality content while also ensuring the company's website remains updated, optimized, and aligned with SEO best practices.
The role requires a strong command of written English, creativity, and hands-on experience with website content management and search engine optimization. The selected candidate will be expected to independently handle both functions and contribute to strengthening Addend Analytics' digital presence and brand visibility.

Key Responsibilities Content Writing
Create, edit, and proofread high-quality content for blogs, website pages, service pages, case studies, newsletters, brochures, and other marketing collateral.
Develop SEO-friendly content aligned with target keywords and marketing objectives.
Research industry trends and create informative, engaging, and original content relevant to Data Analytics, AI, Business Intelligence, and related technologies.
Prepare compelling copy for social media campaigns, email marketing, and digital promotions.
Ensure all content is accurate, plagiarism-free, and consistent with the company's tone and branding guidelines.

Website Optimization
Manage and regularly update website content using CMS platforms such as Word Press.
Optimize website pages through on-page SEO techniques, including keyword placement, meta titles, meta descriptions, internal linking, and content structuring.
Conduct keyword research and competitor analysis to identify opportunities for improving website traffic and search rankings.
Monitor website performance using tools like Google Analytics and Google Search Console and recommend improvements.
Coordinate with the design and development teams to ensure website content is optimized for user experience and search engine visibility.

Required

Skills & Qualifications
Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
1–2 years of relevant experience  in Content Writing, Website Management, SEO, or Digital Marketing.
Excellent written and verbal communication skills with strong attention to detail.
Proven ability to create engaging and SEO-optimized content for digital platforms.
Hands-on experience with  Word Press  or other Content Management Systems (CMS).
Good understanding of  SEO principles, keyword research, on-page optimization, and website content management .
Familiarity with tools such as  Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO platforms .
Strong research, organizational, and time-management skills.
Ability to manage multiple assignments and meet deadlines in a fast-paced environment.

Preferred Skills
Experience writing content for the IT, Data Analytics, AI, or Technology industry.
Basic knowledge of HTML/CSS and website structure.
Understanding of content performance analysis and digital marketing best practices.
Creative thinking with an eye for detail and brand consistency.

Why Join Addend Analytics?
Opportunity to work with a fast-growing Data & AI consulting organization.
Exposure to cutting-edge technologies and innovative marketing initiatives.
Collaborative work environment with continuous learning and growth opportunities.
Opportunity to take ownership of both content creation and website optimization functions, contributing directly to the company's digital growth.

Work Location
Kharghar, Navi Mumbai (Work from Office)

Important Note
This role requires the selected candidate to effectively manage  both Content Writing and Website Optimization  responsibilities.
Candidates with the ability to independently handle both functions and contribute to the company's digital marketing objectives will be preferred.
Only candidates with 1–2 years of relevant experience will be considered.