Social Media Manager

Position: Social Media Manager — Dirtcube Interactive
Mumbai (On-site / Hybrid) or Remote
· Full-time

Experience:

1-2 years, freshers with a strong portfolio are also welcome.

Who we are
Dirtcube Interactive is an interactive media studio building original products people genuinely love to use — games, apps, and experiences born in India and built for the world. Our philosophy is simple:
Inspire. Create. Entertain. We don't chase trends; we make the things that become them.
Right now we've got a portfolio of products in the wild and a pipeline that's about to get loud. We need someone to make sure the world feels that energy.

The role
We're looking for a Social Media Manager to own Dirtcube's voice across the internet — the person who wakes up thinking about what we should post today, and goes to bed having made the internet a little more obsessed with us
You are not a  scheduler.  You're a creator, a hype-builder, and a storyteller who understands that great social isn't about posting — it's about making people care. You live on the feeds, you know why a thing went viral before anyone explains it to you, and you can turn  we're shipping a feature next week  into a moment people actually talk about.

What you'll do
Own the calendar, end to end — strategy, creation, posting, and community across Instagram, X, Tik Tok, You Tube, Linked In, and wherever culture moves next.
Build hype — for what we're working on, what's launching, and the studio itself. Make the build-in-public journey something people want to follow.
Create the content — shoot it, write it, cut it, meme it. You can go from idea → posted in hours, not weeks.
Run launch moments — coordinate the social beats around product releases, betas, and announcements so they land with maximum noise.
Read the room (and the data) — know what's working, double down on it, kill what isn't. Track reach, engagement, and growth and actually act on it.
Run paid when it counts — set up and manage ad campaigns to amplify the big moments. Not the main job, but you should be comfortable behind a Meta/Google/Tik Tok ads dashboard.
Links to our project media currently under development:
Project Ignition:
Gods of Cricket (in partnership with Gods & Heroes studio):
Riff: an ai powered platform for microgames (think a social platform where any meme, inside joke or even a tweet can be turned into a playable game)
Who you are
You're social-native — you don't study trends, you feel them. You know the difference between a post that's  fine  and one that pops.
You can create, not just curate — comfortable with short-form video, copy, and basic design/editing tools.
You've got taste and range — you can make us look polished one day and unhinged-in-a-good-way the next, depending on what the moment calls for.
You understand platforms as their own languages — what works on Tik Tok isn't what works on Linked In, and you'd never copy-paste between them.
You're proactive and self-driving — give you a product and a goal, and you'll come back with a plan and three posts already drafted.
Bonus: you know your way around ads, analytics, light motion/graphics, and you have a soft spot for games and tech.
Why Dirtcube
Work on multiple distinct products across games and apps — never boring, always something new to hype.
A team that treats you as a partner, not a headcount — people work with us, not for us.
Real creative ownership. Your ideas ship. Your posts are the front door to everything we build.
Remote-friendly, outcome-driven, zero-bureaucracy.

How to apply:

Send us your portfolio or a few accounts/campaigns you've run — and, more importantly, pick one Dirtcube product, and pitch us three posts you'd publish this week. Show us how you'd make people care.