Senior Demand Generation Manager; B2B

Position: Senior Demand Generation Manager (B2B)
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About Pixelo:

As a new-age B2B demand generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

Role Overview :

We are seeking a strategic and results-oriented  Senior   Demand Generation   Manager  to lead Pixelo's demand generation function. This role will be responsible for driving pipeline growth through outbound and inbound channels, leading a high-performing team, and ensuring alignment between Marketing and Sales to achieve revenue goals.

Key Responsibilities:

Develop and execute the overall demand generation strategy to drive qualified pipeline, revenue growth, and consistent business opportunities.
Own and optimise multi-channel outbound campaigns across Email, Cold Calling, Linked In, Whats App, and other relevant channels to generate qualified leads and meetings.
Develop and implement outbound prospecting strategies, including ICP definition, account segmentation, prospect prioritisation, outreach sequencing, and channel optimisation.
Drive consistent growth in qualified meetings booked, MQLs, SQLs, and sales pipeline through structured outbound demand generation initiatives.
Build and optimise outbound campaigns targeting key accounts, decision-makers, and high-value prospects to increase meeting conversion and pipeline contribution.
Lead inbound demand generation initiatives through SEO, Paid Ads, Content Marketing, and Marketing Automation.
Establish and monitor outbound performance metrics, including outreach volume, response rates, meeting-booking rates, lead-to-SQL conversion, pipeline generated, and campaign ROI.
Continuously test and optimise outbound messaging, email sequences, calling scripts, Linked In approaches, targeting strategies, and campaign structures to improve engagement and conversion rates.
Lead, manage, mentor, and develop the Demand Generation team, ensuring clear targets, accountability, performance tracking, and continuous improvement.
Partner closely with Sales and Content teams to strengthen messaging, improve lead quality, streamline lead handoffs, and increase conversion from prospect to opportunity.
Conduct market, competitor, and account-level research to identify new target segments, high-potential accounts, industry trends, and growth opportunities.
Develop lead nurturing and re-engagement strategies to convert cold and existing prospects into qualified sales opportunities.
Monitor campaign performance, analyse data, identify gaps, and implement optimisation strategies to improve lead generation efficiency, meeting conversion, and overall ROI.
Maintain strong alignment between Demand Generation and Sales by ensuring lead quality, follow-up processes, meeting outcomes, and pipeline progression are consistently tracked.
Manage client interactions and present campaign performance, insights, challenges, and strategic recommendations in a clear and cohesive manner.
Contribute hands-on to prospecting, client calls, campaign strategy, messaging development, and key growth initiatives when required.
Stay updated on emerging outbound strategies, demand generation technologies, sales intelligence tools, automation platforms, and industry best practices to continuously improve the organisation's demand generation engine.

Qualifications:

4–8 years of experience in B2B SaaS Demand Generation, Growth Marketing, or Sales Development.
Proven track record of driving pipeline growth and achieving revenue targets.
Strong expertise in outbound lead generation, SEO, Paid Ads, and Marketing Automation.
Hands-on experience with Email, Cold Calling, Linked In, and Whats App outreach.

Experience with tools such as Smartlead, Instantly, Apollo, Lusha, Clay, Phantombuster, Send Grid, and Linked In Sales Navigator.
Strong analytical and reporting skills with a data-driven approach to decision-making.
Prior experience leading and scaling high-performing teams.
Excellent communication, client management, and stakeholder management skills.
Self-motivated, strategic thinker with a strong ownership mindset.

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