Digital Marketing Manager

Digital Marketing Manager

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.

Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals.

We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need.

• Lead the strategy, planning, and oversight of digital patient recruitment programs for clinical trials across therapeutic areas.
• Own the end-to-end digital recruitment strategy, from feasibility and audience identification through awareness, pre-screening, referral, and enrollment support.
• Translate study protocols, inclusion/exclusion criteria, and recruitment goals into integrated digital recruitment strategies across paid, owned, and social channels.
• Partner with clinical, medical, and regulatory stakeholders to ensure recruitment approaches are ethically sound, compliant, and patient-centric.

• Serve as a senior strategic advisor to sponsors, CROs, and internal teams on clinical trial recruitment challenges and opportunities.
• Lead client discussions on recruitment planning, optimization, performance risks, and mitigation strategies, grounded in data and real-world recruitment dynamics.
• Develop and present strategic POVs, roadmaps, and recommendations tied to enrollment targets, timelines, and study milestones.

• Provide strategic oversight across digital recruitment channels, including paid media collaboration, social media, trial websites and landing experiences, SEO, influencer/patient advocacy partnerships, and emerging platforms.
• Ensure channel strategies are aligned to patient behavior, health information-seeking patterns, and study-specific barriers to participation.
• Guide teams in designing testing and optimization frameworks to improve recruitment efficiency and participant quality.

• Define and oversee recruitment performance frameworks, including KPIs such as cost per referral, screen rates, enrollment conversion, and diversity representation.
• Partner with analytics teams to interpret performance data and translate insights into actionable optimization recommendations.
• Use quantitative and qualitative insights to continuously improve patient engagement and enrollment outcomes.

• Act as the strategic hub across Account, Creative, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.

• 6–8+ years of experience in digital and social strategy within an agency or in‑house environment;
  Clinical trial recruitment experience required
  .
• Demonstrated experience supporting clinical trial patient recruitment initiatives, including awareness, engagement, and enrollment strategies across digital channels.
• Strong understanding of the global clinical trial ecosystem
  , including patient journeys, site engagement, recruitment challenges, and regulatory considerations (e.g., IRB, informed consent, fair balance).
• Proven ability to lead integrated digital strategy across social, web, paid media collaboration, content ecosystems, SEO, influencer partnerships, and emerging platforms.
• Track record of delivering senior‑level, data‑informed strategic counsel to client and brand leadership.
• Experience partnering with and influencing cross‑functional teams, including Creative, Analytics, Paid Media, Medical/Legal/Regulatory, and Technology.
• Strong leadership presence with experience mentoring teams and setting strategic standards across accounts.
• Advanced…